Amazon advertising can be a valuable tool for businesses looking to drive sales and increase visibility on the platform. However, with so many options and strategies available, it can be overwhelming for beginners to navigate. In this article, we'll explore some tips for running successful Amazon PPC campaigns, with a focus on the importance of conducting effective keyword research. We'll also discuss the benefits of using SellerApp's Amazon Keyword Research tool to help you find the right keywords to target and track their performance. By following these tips and best practices, you'll be well on your way to achieving success with Amazon advertising.