Everybody wants their investment to be worthwhile and show positive results towards their goals. A website itself is an investment for a business. It\'s an online storefront for a company that creates the first impression on users\' mindset and makes users deliver their first opinion about the business in a few milliseconds. Therefore, the design of a website is essential for generating sales.
In general, the idea behind the website is sales. Conversion is essential for every business, especially when dealing with huge competition.
How is a web design significant for conversion?
Almost one-third of overall visitors bounce back when the content is messy, unuseful, and unattractive when it comes to a website. Most designers and digital marketers consider that the design is essential in establishing trust and credibility among visitors.
There are various reasons why web design is significant for businesses or companies.
1) Design sets the first impression in the customers\' minds.
2) It boosts the search engine strategy for gaining more organic visitors and consumers.
3) It builds trust among prospects and existing consumers, improves credibility, and creates consistency.
4) It allows businesses to provide customer service.
5) It allows marketing campaigns to perform better.
6) It assists in keeping business competitive.
How can one design a website for higher conversions?
Designing a website for higher conversions is not rocket science. To derive higher results, one needs simple learning and experience to implement in the website—these simple tips and tricks we will discuss here.
1) Search Engine Optimisation (SEO)
SEO is significant in optimizing the website for better search engine ranking and bringing organic traffic. This practice varies according to page implementation for the website.
SEO techniques ensure that search engine crawlers can easily crawl web pages and index pages accordingly in the specified databases.
As SEO is beneficial for bringing organic traffic, optimizing the landing page for the specified traffic is a great choice. A landing page can generate leads. Web design plays a crucial role in getting leads and targeting them for sales through sales funnels.
There are two types of optimization strategies.
- On-page optimization
- Off-page optimization
Website designers generally control on-page optimization. The technique is responsible for providing a proper interpretation of websites\' web pages to different search engines.
On the other side, the marketing team of a business manages off-page optimization for a website.
SEO is a pretty complicated process; one needs time, dedication, and patience to obtain results.
The US-based JanBask Digital Designcan assists you in all the scenarios of obtaining conversions for the website. The website design company is also a digital marketing agency, which has helped several businesses in conversion rate optimization.
2) Social Evidence
Almost ninety percent of consumers go for reviews before making purchases. The reviews about products or services form social evidence where people get influenced by the other buyers\' opinions. The social evidence includes testimonials, awards, the total number of customers, celebrity endorsements, etc.
Social evidence is an excellent tool for converting website traffic to sales.
3) Front End and Back End Designing
While designing the front end and back-end elements of the website, one needs to keep different aspects in mind like:
- mobile compatibility
- the loading time of the web pages
- reliability and robustness of the design
Mobile compatibility means the website can quickly load on mobile devices. Most businesses make mistakes by avoiding this parameter, as almost all users have mobile devices. And according to research, the maximum number of organic google searches is generated through mobile devices.
The loading time is equally important and impacts the website\'s bounce rate. Visitors are likely to turn off a page that takes more than five seconds to load. Most probably, they move on the competitors\' websites. It results in businesses\' losses in sales. How would a website make higher conversions when it takes maximum time to load?
Reliability is also an issue; if a business site does not appear reliable and authentic, it is more likely to have fewer conversions into sales.
4) Website and Landing Page Design
Designing a visually appealing website leads to a low bounce rate. One must take care of the following elements.
- Typography
- Image
- Colors
- Whitespaces
Typography is related to the art of written content on the site. The language should be appealing, pleasing to read, and easily understandable. Proper Typefaces, spacings, fonts, line lengths, and point sizes need to be used.
Images are suitable for conversions, especially photos with human faces that develop a sense of empathy among visitors.
Color reflects the mood of the business. And whitespaces are the blank spaces of the website helpful in maintaining focus on specific page elements like CTA, offerings, etc.
5) CTAs (Calls to Action)
To encourage visitors to add products or services to the shopping carts, fill in contact page information, and generate leads, CTAs play an essential role. The CTAs should be relevant and precise; CTAs without them will hurt the conversion rate.
However, the positioning and color of the CTAs need to stand out. Keep the CTA in the middle of the web page and manage the surrounding whitespaces to make them stand out. It is better to maintain one CTA per page and relevant to page content.
6) Simple User Experience
Most designers are aware of Hick\'s law. It states that the more choices the person has, the more time he/she takes to decide. Therefore, keeping a simple user experience by adjusting a smaller number of elements on the page is helpful for buyers to make a proper decision on whether to purchase a particular product/service or not.
As discussed earlier, a clear and straightforward CTA is good for user experience. Comfortable white spaces and less use of bulky font elements are suitable for user experience. It is advisable to remove stocky images from other design elements to improve the user experience.
Implementation of UI/UX elements to the site can boost the website\'s conversion rate. Sometimes, including real-time customer support is vital as it makes businesses understand the customers\' thoughts and problems about the products or services.
All the points mentioned above and their crucial implementation in the web design can result in higher conversions for businesses.
If your business finds it difficult, you can consult with the US-based JanBask Digital Design company.The firm has vast experience in web designing & redesigning, branding, digital marketing, etc. Their extensive satisfied customer base and brief portfolio will help you find the depth of their services.