The Power of PPC – Boosting Your Business to New Heights
PPC is a powerful marketing tool that can be used to achieve a variety of goals, from gaining brand awareness to generating leads and increasing sales.
With the ability to easily track metrics, digital ads offer a strong return on investment. PPC campaigns can be paused or adjusted at any time, allowing for the flexibility to test new strategies.
1. Boost Traffic
A successful PPC campaign can generate a ton of traffic, bringing in new customers and leads for your business. This is because you only pay for each click that a user on your ad clicks through to your site, ensuring that your investment directly correlates with visitor engagement and potential leads.
PPC ads are placed on search engine results pages (SERPs) based on keywords that match a user’s search query. When a user searches for a keyword, the relevant advertisers bid on it, and a “search engine auction” is triggered. Advertisers who win the auction will have their ad displayed on the SERP in prime position above organic results.
Finally, PPC can also be used to run remarketing campaigns that serve targeted ads to users who have already visited your website or app. Ads can be delivered to users as they visit other websites and apps or using Google’s Display Network, helping to bring those visitors back to your business. Remarketing can be especially effective in converting cart abandoners and generating repeat purchases.
2. Increase Conversions
With a solid PPC strategy, you can reach new audiences that are actively looking for what your brand has to offer. Using keywords (or search queries), you can pinpoint audiences to show ads only to, increasing the likelihood that someone will click on them and visit your site.
Unlike other advertising channels, PPC campaigns have specific conversion goals that your team can track to see what’s working and what’s not. Whether that’s making sales, gathering addresses for your email database, or generating leads, having clear conversion goals can help you make the most of every dollar spent on your campaign.
A great tool that many marketers overlook is remarketing. This allows them to retarget people who visited their website, went through a certain process, or abandoned a cart. By doing this, they can keep their brand top of mind and encourage consumers to come back and convert. In fact, a recent Hubspot blog post found that remarketing can increase conversions by up to 203%.
3. Increase Sales
When PPC is implemented correctly, it will directly increase sales to your business. Unlike SEO where it can take months to see any results, PPC will instantly deliver targeted traffic and direct customers to your website or ecommerce storefront – ideally leading them to convert into buyers!
Using targeted keywords to reach the right audience is key. By analyzing the data and adjusting bids you can target people who are more likely to purchase your product or service, increasing your conversion rate and sales.
PPC campaigns are also measurable and scalable. You are in complete control of your budget, allowing you to spend more or less depending on the results you want and the ROI that is acceptable to your business.
Whether your PPC campaign is focused on driving new customers to your site, generating high-quality leads or increasing average order values, the ability to track and measure the success of each individual ad will allow you to optimize your marketing to achieve these goals. In turn, this will help to improve your ROI and increase your profits. PPC also allows you to retarget people who have visited your website but did not convert.
4. Increase Brand Awareness
PPC gives you the tools to get in front of your target audience, no matter where they are. It allows you to place your ads in search results, on social media, and even on third-party websites. Getting noticed can lead to more traffic to your website, which can translate into more engagement and conversions. It can also increase brand awareness to your business.
PPC ads work by using auctions to connect advertisers with users searching for relevant terms. These auctions are triggered by keywords that advertisers bid on and the ads that win the auction are displayed to users. These ads can then redirect to your website, landing page, or product page depending on the campaign settings.
Creating a successful PPC campaign requires thorough keyword research, which can take time. Using the right keywords will allow you to target users who are interested in your product or service, increasing the chances that they’ll click on your ad and ultimately visit your website. Compelling ad copy can also help. Having an eye-catching ad can be the difference between someone clicking on your ad and passing it over in favor of another.
5. Increase Engagement
PPC allows marketers to target specific audiences that are most likely to buy their product or service. Precise targeting options include a wide range of demographics, locations, and devices. When targeted correctly, your ads are shown to the ideal customers for your business – increasing brand exposure, industry trust, and conversions.
A PPC agency can help your business with a wide variety of marketing needs, from creating and optimizing ads to managing your budget. A quality agency will have experience working in your industry and understand the customers you already have, as well as those you want to attract. This means they can create effective and successful campaigns that increase engagement to your business.
With a PPC campaign, you can gain an edge over your competition even when your company is just starting out. With Google’s ad auction system, marketers bid on keywords that are relevant to users’ search queries. Then, Google determines which ads to display based on a combination of factors, including the marketer’s bid amount and ad quality. This ensures that you’re able to compete with larger companies that may have been in the marketplace for decades. And if you’re a startup, it also allows you to reach potential customers who might have otherwise been too busy with more established competitors to even notice your ad.