The Impossible is Possible: How a fledgling designer, Elena Denisova, turned into the fashion ambassador of the future

A few years ago, Elena Denisova the founder of the Helen Stracta project, literally blew up the Russian fashion industry, making a fashion revolution with her approach to choosing fabrics for collections. Her focus on eco-fashion, working with high-tech materials, recycling clothes, and combining different textures made her famous in professional circles. Today Helen Stracta actively develops the international fashion market, and Elena Denisova launches in the USA a collaboration with a famous American rapper JT Money. As a creative designer and designer of new textures for her brand, Elena Denisova will develop new textures and author's prints based on the words and phrases from JT Money songs.

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