The Growing Oral Care Industry: Trends, Innovations, and Consumer Preferences
According to Fortune Business Insights, the global oral care market size worth USD 30.91 billion in 2019 and will exhibit a CAGR of 3.1% during the forecast period, 2020-2027. The increasing awareness regarding the importance of dental hygiene will lead to wider product adoption. The global oral care market size is projected to reach USD 38.89 billion by the end of 2027.
Recent years have seen an enormous rise in the oral care market, which has been driven by a number of factors including changing consumer preferences, improved dental technology, and rising oral hygiene awareness.
Report Aim & Scope:
- An overview of the market based on geographical scope, segmentation and financial performance of key players is presented in the report.
- The report presents the estimated market size by the end of forecast period. Additionally, the historical and current market size is also examined in the report.
- Based on various indicators, the Year on Year growth (%) and compound annual growth rate (CAGR) for the given forecast period is offered.
- The report presents current trends in the industry and future scope of the market in North America, Asia Pacific, Europe, Latin America and Europe.
- The various parameters accelerating the growth of the market are incorporated in the research report.
- The report analyzes growth rate, market size and valuation of the market during the forecast period.
Rise of Natural and Organic Oral Care Products:
Consumers are becoming more conscious of the ingredients in oral care products and are actively seeking natural and organic alternatives. They are looking for products free from harsh chemicals like parabens, sulfates, and artificial flavors or colors. This trend has led to the emergence of natural toothpaste, eco-friendly toothbrushes made from sustainable materials, and herbal mouthwashes. Manufacturers are responding to this demand by developing products that are both effective and environmentally friendly.
Technological Advancements in Oral Care:
Advancements in dental technology have revolutionized the oral care market. Electric toothbrushes with oscillating or sonic technology have gained popularity due to their superior cleaning capabilities and user-friendly features. These toothbrushes often come equipped with pressure sensors and timers to ensure optimal brushing techniques. Additionally, smart toothbrushes with Bluetooth connectivity and companion mobile applications provide real-time feedback and personalized oral care advice.
Key Industry Developments:
- January 2020: Colgate Palmolive Co. announced that it has completed the acquisition of Hello Products LLC. The company is engaged in premium oral care business and through its acquisition, the company will look to strengthen Colgate’s footprint in the market
Browse Detailed Summary of Research Report:
https://www.fortunebusinessinsights.com/oral-care-market-103533
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