The Dos and Don’ts of a Good Email Signature
You must have come across email signature for multiple companies and must have noticed how creatively and uniquely they try to present their signatures. The fact that some signatures are just more attractive and appealing than others. The reason behind this is the email signature graphic designer that a company hires.
A professional email signature graphic designer will have a huge experience in this area and has probably designed a number of email signature for multiple companies. Hence, they know what are the things that they should avoid while creating a signature and what are the things they should follow. But what about the beginners who have just started their career as an email signature graphic designer?
In this article, we have brought to you the dos and don’ts of email signatures for beginners.
1. Make sure the format of the email signature has some style
The email signature you create should have some style to it. It shouldn’t just contain the name and the phone number but should also include relevant blogs, tweets made, additional contact details.
2. Make sure you add the company’s logo in the email signature
It is an age-old concept of NOT adding anything graphic in a company’s signature because the world was not open to it. But in today’s time this concept has completely changed. Now companies need to use such graphics especially its logo to let the readers know that the email was sent from their side.
3. Don’t just add contact details; market to your contacts
Create an email signature that markets about a product or service or any campaign of the business. You need to understand that an email signature is not just to add your contact details but it is also a way to market a company through the contact list.
4. Make sure you add proper height and width to the images
If you don’t add proper height and width to the images in the email signature they might get resized in the email of the receiver. And this is one of the biggest reasons why an email campaign doesn’t work the way it is supposed to.
5. Make sure you add the social media icons
Another important thing that you need to keep in mind while creating email signature for multiple companies is that you should add the social media icons in the email signature. Email signatures are a great way to grow a company’s social networks.
6. Make sure the email signature is coed by an expert
In order to get the email signature just right make sure an expert codes it. This is important because as a designer you would want your design to look right.
7. Don’t copy someone else’s email signature
A company’s email signature says a lot about it. Hence, you need to make sure that you don’t copy someone else’s signature design and present it as yours. Obviously, you can go through some of the famous email signatures to get some inspiration, JUST DON’T COPY IT.
