The Biggest Buy Urban Indians Stocked Up On This Festive Season
After months of lockdown, social isolation, and working from home, urban India finally got down to celebrating the festive season with friends and family in a safe yet grand manner in 2021. Gaiety and cheer was in the air, and both, shopkeepers and shoppers alike, went out of their way to transform the festive period into a memorable affair. In fact, India’s economy witnessed massive recovery during the period as Indians went all out and shopped to their heart’s content.
Interestingly, a buy that saw high sales during the festive season was mineral water. Given the hygiene-related concerns owing to the pandemic as well as growing awareness on the importance of mineral water in the context of physical and mental health, a large section of Indians turned to buying mineral water online during the festive season. Right from 20 litre water cans to 200 ml water bottles, they bought mineral water online in different sizes for different requirements. In fact, the trend continues to grow well past the festive season, hinting at a much overdue and definite lifestyle change.
The health factor
One of the biggest reasons why people opted to buy mineral water online during the festive season and continue to so is owing to the health benefits. Mineral water offers immense physical and mental health benefits. The essential minerals present in it, including calcium, zinc, sodium, and manganese among others, play an important role in the smooth functioning of vital organs such as the heart, liver, and kidney. They also play a critical role in building a balanced immune response and sound mental health, both of which have come under the spotlight in a post-COVID world.
Further, packaged mineral water online purchased online offers assured presence of as many as 21 essential minerals unlike standard drinking water which is purified at home. This is because there is no way to measure the natural presence of minerals in the water delivered at home by the civic authorities. Further, at home purification processes such as RO ended up robbing the water of its natural minerals as part of the filtration process.
The convenience quotient
When people buy mineral water online, they are also doing it for the convenience; quality mineral water is delivered to your doorstep while you place an order on the brand’s website from any place, at any time. This is especially convenient during the festive season when one wants to stock up on supplies and safe drinking water for guests while they are out finishing last minute shopping and other errands.
Secondly, it does not require them to lug heavy mineral water cans and bottles all the way from an offline store to their home. This can be a real challenge when one needs to do it frequently or in large volumes to accommodate for the several guests during the festive season. Further, you get to choose from bottles, cans, and crates depending on your preferences and do not have to compromise on convenience while buying mineral water online. On the other hand, when you choose to make an offline purchase, you have to settle for the size variant that the store keeper may have in stock at that point.
Lastly, you can pay make digital or cashless payments, which makes it easier to track your monthly expenses by referring to your account’s transaction statement at the end of the month.
The authentic aspect
One of the biggest reasons why people increasing choose to buy mineral water online is due to the authenticity aspect. This is because it allows you people to buy directly from the brand’s official website and the bottles or cans are delivered directly from the warehouse to one’s doorstep. This does away with the possibility of any tampering by middlemen that are involved in case of offline retail network. This is a major advantage when you consider the chances of such tampering in a market such as India where clean, safe, and healthy drinking water is a rare and prized commodity.
Conclusion
Buying mineral water online was a conscious decision that urban Indians made during the festive season. It is a switch in preferences and lifestyle that is bound to continue as we embrace the new normal and look for opportunities to invest in preventive healthcare and pro health products. Moreover, with growing awareness about the importance of minerals in terms of health, and the assured presence of the same in the right quantities in packaged drinking water, this shift is only bound to grow.
Therefore, not just during the festive season but all through the year, we are likely to see more families buy mineral water online in the days and months to come.