Instagram is one of the most used social networks of our time. In addition, this network manages to attract thousands of new users from all over the world every day. This platform allows you to share audiovisual content in the simplest way. Due to this, it has become a key tool to promote content through images. In this article, we are going to show you how to use Instagram to create your own marketing strategy.

Ten tips for creating an Instagram marketing strategy

Take square photos

If you want to promote your brand and your products through images and all kinds of audiovisual content, Instagram is the right social network to do so. Now, it is important that you make sure you upload good quality photos. For this, the ideal is to take square photos to ensure that the application will not cut off any part of the content. Most of today\'s mobile devices have the option to take photos in this type of format.

Shorten the links

If you shorten your Instagram links, you can more easily monitor the number of users that come to your website from your Instagram page. There are very good tools that allow you to shorten links in a totally simple way. This is an excellent strategy to keep tabs on user traffic on your networks.

Use a good link for your profile.

Through your Instagram page, you can create direct access links to a landing page, where you will keep all the information about your business. Make sure to create short and attractive links so that your Instagram followers can access them without any problem.

Take advantage of hashtags.

Remember that Instagram users often use the "Explore" section to discover new brands and pages. If you use the well-known brand and phrase hashtags in your posts, people are more likely to come to your page.

Turn your Instagram page into a true marketing funnel.

Once you get followers, you have to go one step further. Create publications in which you invite your users to access and enter their data to receive information, offers, and newsletters about your product in the future. In this way, you can create a good database of emails from people interested in your brand.

Combine photos and videos

As we all know, video is the content that generates the most interaction on the different social platforms. A user is more likely to watch a video than to read writing. If you combine images and videos in your Instagram advertising strategy, you will get fabulous results after a while.

You can visit Instagram pages of famous brands, such as Mc Donald\'s, Oreo, or Nike, to get a little inspiration and see the type of content that these agencies create.

Take advantage of sponsored ads.

The sponsored ads are becoming increasingly popular on Instagram pages. With this, different brands can promote their products not only with their users and followers but also with people who are within their target audience. Use this advertising tool to generate ads and thus promote your products.

Direct users to your most valuable content

Although it is true that Instagram does not offer the possibility of accessing a link through publications if you can highlight to your users that there is a link in your account profile, that will be very useful, add photos and videos that contain a short description in which you highlight that your company link is on your profile.

Get people to share your content.

The more "likes" you receive and the more times your followers share your Instagram posts, the more successful your business will be. Make sure your images and videos contain important quotes and messages that users want to share with all their friends on their Instagram platform. In this way, you will get your own followers to promote your product. To make this possible, use some stylish fonts and emojis. visit http://fancycrazytext.com/ makes your text fancy and attractive that everyone loves to share.

Develop an editorial calendar

Something that will save you time when creating your own Instagram marketing strategy is scheduling posts. If you do it this way, you won\'t have to be posting a post all the time. In fact, people who specialize in marketing strategies usually spend a couple of hours a single day a week to schedule all the content that will be shared on their Instagram account throughout the week.

In conclusion

Today, Instagram is one of the most chosen social networks, particularly by young audiences. If you want your brand to reach a considerable level of popularity, you should not rule out creating your own marketing strategy on this social network. As you have seen before, it is not a platform that presents greater difficulties. In addition, you can even hire a collaborator specialized in the management of social networks to set up a good marketing strategy with the name of your company. We assure you that you will be able to obtain many benefits from this social network.