T-Shirt Design Software Supports Clothing Brands to Stabilize Business During Unstable Days
Everyone must be bored with the news regarding the new variant of COVID-19 or the pandemic in general; however, its global effect on the fashion industry can’t be ignored. It has helped many leading apparel brands and retailers to pivot their business strategy and become more digital and sustainable to meet the ever-evolving demands of customers. The t-shirt designer software works on similar grounds and enables clothing manufacturers and retailers to stand on their feet and meet buyers’ demands. Our customization solution helps brands to allow their customers to create their fashion sense and start trends that turn around many heads. They can preview their customized t-shirts in 3d technology and try them on to check if the product fits their personality. Thus, helping brands to reduce their cart abandonment ratio. In short, our tool helps fashion companies accommodate various market demands and scale up their business.
T-Shirt Design Software Enables Apparel Brands Navigate New Ways Amid Trying Times
Many experts have claimed that the pandemic is nearing its end, and despite its recent surge in some countries, by the end of the year or next year, its impact would be very low compared to what it did to the market. However, the supply chain crisis persists even new variants come and go, and therefore, the retail market in the fashion industry will keep on evolving, and new coping advice will come in the market. As the policy for operating businesses changes, brands again have to face the challenge of rebranding themselves and presenting themselves with novel collections and services.
In the past few years, fashion has become quite primarily because it was defined by collective societal experience in two years. The pandemic’s influence can’t still be rolled out from our norms and regulations and its impact on consumer behavior. It had redefined fashion styles in a few years, and many experts predict that our dressing habits will be dictated by the bittersweet emotion lingering in the air in the coming years. However, as we look to 2022, we’re entering a new phase with hope on the horizon. Fashion experts believe that people must be feeling nostalgia for better times ahead. It will be challenging for brands and retailers to accommodate the appetite and attitude of buyers who are eager to seek comfort, healing, and restoration to feel good again. In the blog, we have highlighted numerous trends of the fashion industry and how they fuel up growth in the market.
Here are the fashion trends to look out for in the fashion sector with the physical and digital landscapes:
- Omnichannel and Data-Driven Strategies Helps in Getting Hold
In the coming days, omnichannel and data-driven strategies will emerge as the go-to business solutions for apparel brands and retailers as they look for strengthening their hold in the market. These solutions will help brands and retailers digitally innovate their businesses plans as they have already moved to the online marketplace with the first outbreak of the pandemic. The recent digital innovations have also helped brands transform the roles of bricks-and-mortar stores and their operations. Many experts believe that it is high time for fashion houses to rethink their store spaces, provide experiential customer retail, or take their services to the digital realm to enable alternative online activation with live streaming shopping.
The significance of omnichannel strategy can never be underestimated in today’s era, where buyers hope to communicate with their favorite brands anytime and anywhere. Being able to shop from any time and anywhere motivates customers to shop more and fire away their questions or doubts to know their brand better. However, as more brands switched to multi-channel touchpoints, customers faced payment related issues and compelled brands and retailers to consider more flexible payment options to help build on in-store traffic. Many apparel brands have started to use artificial intelligence (AI) learning to create a more personalized experience for their customers and help them connect with brands on their terms and learn more about consumer behavior.
As customer engagement remains a top priority for many retailers, brands must adopt novel strategies and should increasingly play out across three main categories: information, convenience, and entertainment. These engagements offer insights into what customers want to have at any given time and deliver on that need. Using Customer Relationship Management (CRM), retailers can get hands-on with the latest demands, understand customers’ preferences, behavior, and choose products, and be more intuitive in how they engage. For example, Harvey Nichols’ new state-of-the-art loyalty application has changed the game plan for retailers forever as it offers ideas, surprises, products, and even secret sales based on customers’ shopping and searching behavior.
- Metaverse Changes the Gameplan for Good
Digital technologies have become the lifeline for the fashion industry, and with the announcement by Facebook to rebrand itself as Meta, a metaverse-first company, it is apparent that the virtual world is coming to fashion thicker and faster. To counter the narrative, many clothing companies are increasingly adopting new elements of the digital spaces under their wings, such as non-fungible tokens (NFTs), gaming and cryptocurrency. These have become the new norms of the fashion sector. According to Edited, the marketing intelligence platform, digital fashion has become more evident as retailers are eager to reduce the number of physical goods, and as the NFTs and cryptocurrency rise, the transparency and authentication of goods would also increase. Despite cryptocurrency making its way for payment during the pandemic, spurred on by Philipp Plein, PacSun and Gen Z, 5G technology also made its way into vision, supporting augmented reality (AR) and virtual reality (VR) applications as well as in-store and online customer services.
The influence of digital technology on the fashion sector has been immense, where no day passes when a leading brand doesn’t launch its collaboration with a gaming firm. For instance, H&M has introduced its virtual fashion collection in partnership with Dress-X. The leading name in the fashion retailer is all set to explore the digital fashion realm as it launches a virtual collection to release through a competition. Its campaign fronted by the brands’ sustainability advocate Maisie Williams, H&M, has launched the competition through its official website. The platform will allow customers to participate in the competition through its official website, where customers have the chance to win an exclusive look from the range. The line includes an oversized shimmering vest, an orange sparkly cable knit, and a pair of glowing baggy trousers.
The brand has aligned its competition with its sustainability goals as the looks from the collection will only be available as a prize which won’t be sold or manufactured. The announcement’s release stated that it wouldn’t be any waste, no packaging, and no transportation. A jury of representatives will select three winners who will receive a digitally tailored image of themselves in the virtual garment. The recipients will then share their images, complete the moving animation effects using social media. The brand has previously worked with Animal Crossing, where it launched an in-game activation allowing customers to visit an island dedicated to its sustainability values.
Releasing the significance of digital technology, British fashion designer JW Anderson has announced a change of plans for the brand’s fashion week schedule as it opts for virtual presentation during Milan’s Men’s Fashion Week. The show will be premiered through the Camera della Moda channel on January 16. While interviewing with WWD, the company said that the rescheduling was due to “logistical difficulties and the challenging travel situation caused by the current developments of the coronavirus. JW Anderson remains committed to Milan and will return in June with a physical show to present their men’s spring 2023 collection.” Similarly, having a digital customization solution, such as t-shirt design online, can save the day for brands during lockdowns and a slow economy. The customization tool offers digital features that help brands to continue their business even when physical stores are shut and enhance customer experience. It enables your buyers to design their apparel in a snap with a user-friendly interface and from the comfort of their homes as it comes in a mobile responsive layout as well.
- Young Buyers Become New Target for Leading Brands
When we talk about the recent revolution brought in by the pandemic, we can’t rule out the role young buyers have played in helping brands to move to the digital platform and connect with them. The modern buyers are key to lure in as they are the ones that will boost the future businesses, and if brands don’t do anything for them, they shall be forgotten. Although Gen Z and millennials are the dominating shopping groups determining what should be manufactured and how it should be sold, of late, many leading brands are also enticing kids with unique designs and targeting their parents to shop from their brand. For instance, in partnership with Children Worldwide Fashion (CWF), luxury brand Michael Kors has announced plans to introduce kids wear and accessories for both boys and girls.
The first collection for girls is set to debut in spring 2022, that will range from the age of four to fourteen. The first launch from drop will draw inspiration from the Michael women’s assortment, including branded activewear, jersey dresses, fleece skirts, swimwear, backpacks, and crossbody bags incorporating the brand’s signature print. The line is anticipated to extend to the baby collection after a year. The brand described the new line as “cool, stylish, comfortable” aimed at providing children with the confidence for self-expression. The clothing range will be sold globally through Michael Kors online, wholesale channels, Zalando, Ounass, Salam stores, and CWF distribution points.
Brands are leaving no stones unturned to attract its Gen Z and millennials by offering them novel designs to set them apart from others and help them flaunt their fashion sense. Consider Italian fashion brand Valentino is all set to celebrate the Lunar New Year with a Valentino Tiger 1967 collection featuring ready-to-wear and accessories. In its press release, the brand stated that the tiger is its icon, and its Lunar New Year 2022 capsule features the storied tiger motif, which first appeared in its haute couture autumn/winter 1967 collection. This is great for the brand to reconnect with its audience and show its lineage to make them loyal customers. Buyers, too, will be thrilled to know that their favorite leading luxury brand is offering its old designs in new style and trending old style in the current scenario. The combination of past and present offers various lucrative opportunities for the future and helps the brand to show some of its vintage styles. Through fashion, they can allow young buyers to pay tribute to older styles, form a close bond with the brand, and understand the fashion evolution.
Wrapping Up-
To wrap the blog, the trends mentioned above are mostly encouraged by the changes in consumer behavior triggered by the pandemic outbreak. Buyers are eager to step out or browse various products on the company’s website to try out numerous services and solutions to enhance their shopping experience. Also, after a long period of time, people finally have the option to go out and flaunt their styles. The t-shirt design software by iDesigniBuy helps apparel brands and retailers to leverage the latest trend in the market and make their business model more flexible to accommodate any changes in the fashion industry. The customization solution allows your buyers to determine what style they want to adopt that best suits their personality and preview its look using 3d technology.
