T-Shirt Design Software Offers Digital Solution to Grow in the Apparel Market
Fashion is something where nothing is constant, and things change so rapidly that sometimes even brands find it challenging to keep up with it. And the latest trend to catch up with is the implementation of digital technology in the apparel industry. But now, even heritage brands have realized that if they don’t get on board with all things digital, they’ll miss out on megabucks. The custom t-shirt design tool works on a similar ground allowing your customers to design their apparel in 3d and then preview it using digital technology.
T-Shirt Design Software Enabling Companies to Digitize Fashion
The apparel and luxury industry was criticized for not being completely prepped and their failure to foresee digitization implementation. But some fashion companies are finding that they are better equipped than others—largely because of their digital know-how. In this blog, we will see how digital technology is helping these companies, and those who are reluctant to adapt to these changes should look forward to adhering to these trends to be in a better position to stand out from the crowd. The companies can take clues from here and build their digital and analytics capabilities—not just to ensure business continuity and minimize the downside of COVID-19 but also to emerge from the crisis in a strong position.
Here is how digitization is helping apparel brands to compete in the market:
Use of Mobile Commerce
Mobiles are an inseparable part of our lives and offer huge opportunities to clothing brands to target their audiences. For the last couple of months, online shopping is at the peak, all courtesy to home isolation and work from home. Since they are using the small-screen more than any other gadget, it acts as instant gratification and fashion allure, so mobile marketing is the ideal match. It would be impossible to find a company that doesn’t have its own app or offers mobile commerce touchpoints. This is a great example of digital technology put to practical use.
Implementation of In-store Technology
The COVID-19 has changed the way people shop, but it is also true that people are turning up for in-store shopping. Though it is a bit challenging for companies to maintain their sales and revenues like the pre-corona days, they are still gradually gaining momentum. Therefore, shutting all brick-and-mortar stores would be a bold decision; instead, companies can adopt technologies that customize services to their buyers and enhance their shopping experiences. For example, the t-shirt design tool, a customization solution that once implemented on your physical store, will enable your buyers to select, design, personalize, and preview it in 3d using its 360-degree preview feature. Many retailers are increasingly putting their money on this cutting-edge technology that brings customer experience into the 21st century. It is a clever move to be at your top-game.
New York designer Rebekka Minkoff uses tech to make her stores stand out — with features like large digital walls allowing you to order a drink or request assistance and connected mirrors in fitting rooms that allow you to request different sizes are brought to you as and when required.
Cash on Celebrity Influencers
We live in the era of social media, where everything and anything is posted on social media, and then there are celebrities on that platform. The social media reach of these celebrities is huge — providing a vast ready-made audience for paid posts and the valuable user-generated content generated as a bonus. Paid celeb influencers will never entirely replace a holistic approach to digital marketing that includes search engine optimization and segmentation — but at the moment, it’s big business.
Conclusion-
Yes, adopting digitization indeed takes time, and becoming pro is a next-level task. The struggle is real. But don’t worry, fashion tech companies are here to help brands find these trends difficult to adapt to. The custom t-shirt design tool by iDesigniBuy is one such solution that allows companies to lead with empathy and undertake bold actions in digital and analytics.
