Surviving the new normal: What to do when a customer asks to see your startup’s financials

ByJerome Smith
surviving-the-new-normal:-what-to-do-when-a-customer-asks-to-see-your-startup’s-financials

http://feedproxy.google.com/~r/venturebeat/SZYF/~3/nigh56J9QFQ/

It was 2008 Redwood City, and my startup Makara was riding the early cloud wave born of virtualization, trying to create what is now known as “containerized applications.” Early adopters for this technology were the typical early adopters: financial companies, technology companies, and the occasional retail company reinventing itself.  » ….