Stories As Non-Profit Resources
Stories are an important part of nonprofit marketing. Facts can be persuasive on their own, but when they are woven into a meaningful Non-profit resources depiction of a real or imagined event, they bring added power. Stories put us into the action, allow us to experience the joy, misery, heartache and love of the characters involved, imagined or real. They are at the heart of fundraising, the inspiration for organizers to organize and donors to donate. Whether knocking door-to-door or using the many tools for nonprofits in Facebook, Twitter and social sites, when trying to convince people to jump aboard a cause it is helpful to not only let them know about the issues, but also to feel for them.
A picture can tell a thousand words, and coupled with a good narrative or blurb, can paint a picture of what it’s like to be impoverished, victimized or suffering from a disease or any other situation that might be the target of nonprofit fundraising. Running through every charity effort is a combination of two stories: the one about the problematic situation and the other one about a future where the problem is solved. Both are necessary because without the good story, there is no hope and without the bad, there is no problem to be solved.