Fashion and Marketing – How to Reach your Fashion Market
Simone Selkirk Label is in the business of Fashion Design. Bringing the latest in colours, textiles, design cut and fashion fit is only one part of the fashion story equation. Afterall, colours, textiles, design cut and fashion fit are nothing if they aren’t seen, inspiring peoples fashion choices and being worn by the fashion savvy.
This is where Fashion and Marketing have a symbiotic relationship. Marketing is how fashion gets to influence our wardrobe choices.
When it comes to marketing fashion there is nothing more powerful than a press release.
1. Press releases should only cover new fashion announcements
A press release is generally known to announce “news,” a small token of announcement highlighting something new in a fashion houses design collection. For example, a Fashion design house setting up a new fashion department or announcing new collaborative partner, or launching a new Fashion Design company and announcing a new CEO.
2. Press releases should target select publishers
Simone Selkirk Label observes, as the saying goes – It’s not what you say, its who says it and how its delivered.
This is why the world of Influencers have come to the rise. Who makes announcements on your behalf and how they deliver the announcement will have a huge impact on who picks up your brand.
3. Less is Sometimes More with Press Releases
Simone Selkirk Label has a flexible approach to the Less is More principle when it comes to press releases. Depending on the audience you are trying to reach for the design exclusivity and brand story you are trying to harness – Less is sometimes significantly more.
Simone Selkirk Label doesn’t launch press releases on their high-end Couture to everyone who can see. Exclusivity has a price tag and that means the high-end Couture audience wants to know that exclusive and limited collection is exactly what it is marketed to be.
Simone Selkirk Label says when it comes to Marketing a Fashion Collection the right Press Release can have an immeasurable difference in how the collection is received by its audience and how well a collection gets picked up. A certain finesse is needed to get the right Press Release and Marketing balance.
0