Should You Go with a Contractor, Marketing Agency, or Build an In-House Team?

A contractor, marketing agency, or in-house employee—which of those options suits your needs better? If you need marketing services, here are three options. Hopefully, the information we provide will help you determine which option can provide the advantages you want for your business.

Hiring a Contractor

Pros

An independent contractor often charges low rates. That could be tempting if you’re on a budget and sticking to it.
Many contractors also specialize in a field or skill. Their focus allows them to enjoy a track record of success in their fields.
Contractors don’t have employment benefits, so you don’t need to worry about those costs to your business.
You can terminate a contract with your contractor at any time, giving you the flexibility to walk away from the business relationship if things aren’t working out.

Cons

Contractors typically specialize in a field or skill, so they can’t offer a range of services.
Experienced contractors charge astronomical rates. Not all of them charge low rates.

Choosing a Marketing Agency

With a contractor agency, you can look forward to finding a contractor who is the perfect fit for your project. With the agency’s help, you can find contractors who specialize in the fields or areas vital to your organization. They can provide the support your team needs to get the project off the ground. In addition, the agency takes care of the benefits, hiring, and training of the staff. They also manage the staff, so you won’t need to worry about that. You can tell them what you need, expect them to deliver results, and not worry about anything else. The agency handles everything else about the contractors, so you can devote all your attention to the work and results.

Considering In-House Experts

Building an in-house team might seem like an excellent idea. But it takes time and resources. If you’re short on both, your efforts might fail. A poor onboarding experience could lead to new employees jumping ship in just a few months. If you have a lean team and everyone is already busy with day-to-day responsibilities and tasks, building a team might not be feasible. A team requires management and supervision. You also need to provide employee benefits. That means more costs for you. Start considering other hiring options and arrangements if you can’t see yourself building and managing that in-house team.

Arriving at a Hiring Decision

There’s no single correct answer as it depends on your project requirements and needs. However, the most convenient option among the three is hiring an agency. That has the least number of downsides. An agency takes care of the team for you, so you’ll find staff that meets your requirements. The agency will screen and filter them already, leaving you with easy decisions to make. You won’t need to worry about carrying out background checks or supervising them. You won’t have to worry about management and discipline. And when you compare it to a contractor, an agency can help if there’s a problem with your contractor.