Shopify ecommerce trends 2021
Are you running a Shopify ecommerce store? Then know these top trends in e-commerce- An industry that is here to stay and flourish with time. Ecommerce has grown immensely in the last few years and it is only paving way for more and more opportunities. If you run an ecommerce Shopify store then you need to be compliant with the latest market trends to be at par with the competition.
This article talks about what you need to do to keep your e-commerce business ahead in the game.
Voice Search
Voice commerce is the next thing in the e-commerce industry. It is believed that the searches will eventually be done without using any screen which will give rise to voice commerce that is going to tap the global e-commerce market. Voice search is soon to be the new trend in online shopping and a smart speaker is the trick to growing your online store and increasing ROI.
Here is how to adapt the voice search on your Shopify site. Hire a Shopify ecommerce Development Company to install voice search on your site. This is what he will do.
- Optimize the content so that it shows up in the voice queries
- Offer a simple flow to the voice search that lets consumers buy products
- Voice-based navigation which will make the website or app easy to use
- Mobile commerce optimized with voice search
Augmented Reality
The main reason why still some shoppers prefer the offline mode of shopping is simply because it lets them touch and feel the product. The main drawback of online shopping is that it does not let consumers to see or experience the product tangibly. Give you shoppers an entirely new experience through Shopify AR that brings your product to life. It lets the shopper gauge the true scale and size of the product which in turn increases their confidence in you.
Wish to leverage augmented reality for your e-commerce store? Then Shopify offers an AR landing page where you can get all the steps and details to enable AR into your online store. Outsource Shopify Development to a professional to install AR into your e-commerce store.
Virtual reality and 3D imaging
An interactive VR and 3D imaging lets customers get a proper perception of the product. Brands are experimenting with 3D photography and Shopify has made it easy to create 3D images on their platform.
Mobile Commerce
Mobile shopping has already captured the market and offering the best mobile shopping experience is inevitable for an e-commerce store. It is the mobile store that leverages the latest trend and increases conversion rates by up to 4 times. You can promote the products with unlimited and free push notifications which save you from paying for social ads.
Consumer loyalty
With the competition in the e-commerce industry intensifying each day there has been a dire need to gain the loyalty and trust of consumers. Shoppers do not take time to move to a new and better online store. However, there are also shoppers who develop a sense of trust and buy from the same store over and over again. Incorporating a loyalty program into your online store to reward loyal clients pulls them back to you again.
Shopify lets you build in the reward and loyalty program into your e-commerce store.
Dynamic Pricing
Dynamic pricing is another trend in the e-commerce industry. With wild competition around, you need to make sure that the price point of your product is at par with your competitors’ site. Dynamic pricing software is what you need for the same. Shopify offers you these functionalities which also makes it the best fit for your store.
Shopify for web designing
Technology is evolving at a fast pace and the e-commerce store must keep up with the trend. Consumers are continuously changing their preferences and as a Shopify user, you need to keep track of these changes in user preferences and behavior. It is also imperative that you innovate your web site to attract clients to it. How do you stand out among so many brands and websites out there? Choose the Custom Shopify Theme Design. Overlapping photos with graphics offered by Shopify also lets you enhance the graphics and add personality to your site. It puts in a touch of creativity making your website different from the genetic e-commerce sites.
Vivid and bold colors
The neutral trends in e-commerce stores are passé. While the theme should be minimalistic designers are now starting to play around with vivid and bold colors. The bright colors take the ordinary item and present it with a visually appealing and eye-catching contrast that instantly grabs the customers’ attention. The key is to use bold colors without it overwhelming and causing clutter and this is something that Shopify makes it possible.
Innovative techniques
Innovative techniques keep the customers engaged. Be it digital goods or online events there are various ways to engage your clients and stay on the radar. Businesses that can offer a unique offering and can add a personal touch easily get the desired success. Create variedmarketing campaigns and get your Shopify store noticed.
Micro Animations are among the new trends that make your site interactive. These micro or small animations could be to guide the consumer or to bring out the personality of the brand.
Conclusion
The e-commerce industry is going through a velocity of change and this will only accelerate. It is hard but essential to stay up-to-date with the latest trends. Grow your Shopify e-commerce business in 2021 keeping these trends in mind.
Hire Shopify Application Developer who is an expert at setting up and designing your e-commerce website, creating and running the marketing campaign, and helping you to build a robust strategy. With their years of experience, expertise, and insight as well as their knowledge in the trending consumer mind-set and behavioral changes they know what should be done right to help you to grow your e-commerce brand.
