Shampoo Market Research |Industry Trends and Challenges till 2030
As per a report published by Fortune Business Insights™, the global shampoo market size is set to rise at a 3.6% CAGR and is anticipated to generate a revenue of $39.58 billion by 2028 from $30.89 billion in 2021. In its report titled, “Shampoo Market, 2023-2028,” Fortune Business Insights™ mentions that the market stood at $30.09 billion in 2020.
The shampoo market is a bustling industry that plays a significant role in personal care and hygiene. With a wide range of products targeting various hair types and concerns, shampoo brands are constantly innovating to capture consumer attention and loyalty.
Growing Market Size and Consumer Awareness
The global shampoo market has witnessed steady growth over the years, driven by factors such as population growth, urbanization, and rising disposable incomes. Moreover, increased consumer awareness about personal hygiene and grooming has led to a surge in demand for hair care products. As individuals seek healthier, shinier, and more manageable hair, the shampoo market continues to expand.
Key Companies Covered in Shampoo Market
- Johnson & Johnson (New Jersey, U.S.)
- Coty Inc. (New York, U.S.)
- Estée Lauder Co. Inc. (New York, U.S.)
- Kao Corporation (Tokyo, Japan)
- Beiserdorf AG (Hamburg, Germany)
- L’Oréal S.A. (Paris, France)
- Unilever (London, U.K.)
- Shiseido Co. Ltd. (Tokyo, Japan)
- Procter & Gamble Co. (Ohio, U.S.)
- Henkel AG & Co. KG aA (Düsseldorf, Germany)
Report Covered
The shampoo market report provides a detailed analysis of several factors, such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies to introduce new products, announce partnerships, and collaborate to contribute to market growth.
Distribution Channels
Shampoo products are readily available through various distribution channels, including supermarkets, pharmacies, convenience stores, department stores, and salon and spa outlets.
Market Segmentation:
By product type, the market is bifurcated into medicated and non-medicated. By its form, it is segmented into liquid, solid, and others. Based on it its application, it is divided into household and commercial. On the basis of its distribution channel, it is segmented into hypermarkets/supermarkets, convenience stores, online stores, and others. Finally, based on region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Industry Developments
- January 2020 – Garnier Fructis, a brand of L’Oreal, launched ‘Treat Shampoo & Conditioner’ products that are vegan and formulated with 98% naturally derived ingredients.
Browse Detailed Summary of Research Report:
https://www.fortunebusinessinsights.com/shampoo-market-103432
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