Seven Reasons You Need Professional Photography For Your Business
Marketing is a core driver of sales in any business or establishment. While it is required to market your brand, products, and services, the quality of your content plays a huge role in the success of your campaign.
The quality of content you publish directly impacts how people view your brand. If you put out low-quality photos and videos, your potential customers and competitors won’t take your business seriously.
Speak without speaking
We have all heard the saying before, a photo speaks a thousand words.
Photos are a powerful medium for passing a message. With one look, your customers or potential customers can fully grasp the range of services or products you offer. A photo conveys a powerful message, whether good or bad. Your business image and identity will affect your reputation and brand perception. This means that bad photos can seriously impact your business, and good ones improve your business. It is a simple rule. Countless studies support this- people tend to click more on professional, high-quality pictures.
Quality photos attract more customers
Businesses need to have a strong physical and online presence. Most people start the buying process online before they head out to stores. This is one area high-quality pictures can help.
Picture this; you search for a product online, maybe a shoe you want to buy, and when you explore the image results, you see two photos. Picture A is in HD quality, with flattering lighting and in the feet of a beautiful model. Photo B is a low-quality photo of your dream shoe with a dull background- the photo looks shoddy at best. Which picture would you click on? For most people, the answer is clear- the better-looking image will get more clicks. This is one way a great photo can attract more customers into your marketing funnel.
Video and photo content boost sales
Sales figures show how powerful video and image content perform over other types of content. Many business owners think that hiring a professional photographer is a waste of money, but on the contrary, it isn’t.
Hiring professional photographers and film directors in Denver can help you convert more leads and boost sales. Some studies suggest that adding a product video to your landing page can increase conversion by nearly 80%. By explaining how your services or products work, you increase your chances of making a sale. In no doubt, high-quality photos and videos provide good returns on interest.
High-quality photos are great for search engine optimisation
Great photo and video content have a way of keeping customers glued to your site and attracting more. This is great for search engine optimisation. You are more likely to rank highly and appear on Google’s SERP than other businesses without engaging pictures and videos. The search engine algorithm sees that people spend more time on your site because of the quality of your content and labels your site as very relevant.
Stock photos feel inorganic
Stock photos are a cheap alternative to hiring a professional photographer. The only problem is, that stock photos can feel inauthentic. Since these digital assets can be bought and used by anyone, chances are, you are sharing the same image(s) with another business- this is not good for your brand image and reputation. It may be hard to find a stock photo that fully conveys the right message in your marketing campaign.
You can’t do it by yourself
Making great video and image content is not as easy as most people think. You need to consider lighting, angles, theme, equipment, etc. Even with the latest model of your flagship smartphone, without the training and experience, you are not likely to produce content on par with professional photographers in Denver. You should spare no expense it comes to content marketing. Top brands in your industry know this and ensure that they uphold all standards.
You have a competitive edge
Everyone would admit that to stand out from the crow, you have to be unique. The same thing can be sad for businesses and brands. Professional photographer and film directors in Colorado let you create costume content that represent your brand and vision- This sets you apart from a sea of competitors in the market.
