Setting up Google Ads by the best Digital Marketing Consultant In India
One of the most effective methods for businesses to contact potential clients online is Google Ads, formerly known as Google AdWords. The consultant is one of India’s leading experts in digital marketing and has built up countless profitable Google Ads campaigns for firms. The necessary procedures for configuring Google Ads with the help of a Digital Marketing Consultant in India to maximize its potential are covered in this article.
Create a Google Ads Account for the business
Making an account is the first step in setting up Google Ads. The Digital Marketing Consultant in India can suggest using a corporate email address while opening a Google Ads account. Businesses must enter information about their company, including the address, phone number, and website URL, once their account has been created.
Set Advertising Goals as needful
Setting advertising targets is the second stage in the Google Ads setup process. The target market, advertising budget, and advertising objectives must all be clearly defined when setting advertising goals. Setting SMART goals—clear, specific, measurable, achievable, relevant, and time-bound—is advised by the Digital Marketing Consultant in India. The achievement of these objectives will determine how well the Google Ads campaign performed.
Select Keywords and Create Ad Groups
Keywords are the words or phrases that potential clients type into search engines while seeking goods or services online. The Digital Marketing Consultant India might make suggestions for choosing keywords that are popular and pertinent to the industry in which the business works. Following the selection of keywords, ad groups must be created for each keyword. Groups of related terms called “ad groups” are used to make advertising.
Create Ads with a call-to-action
Making advertising is the fourth stage in configuring Google advertising. Ads must be valuable to the potential consumer and related to the keywords in the ad groups. The expert advises writing persuasive advertisement copy with a call to action (CTA). A call to action (CTA) is a phrase that requests potential customers to do an action, like “buy now” or “learn more.”
Set Up stunning landing pages
When a potential customer clicks on an advertisement, they are directed to a landing page. Landing pages must be pertinent to the advertisement and must benefit the potential customer. Making landing pages that are optimized for conversions is advised by the Digital Marketing Consultant India. Landing pages ought to have a prominent call to action and be simple to use.
Set a Budget
Setting a budget is a crucial part of configuring Google Ads. A daily budget that is in line with the objectives of the advertising campaign is suggested by the consultant. Google Ads operates on a pay-per-click (PPC) basis, meaning businesses only pay when a customer clicks on their advertisement. The cost per click (CPC) should be kept to a minimum while the return on investment (ROI) is maximized.
Launch the Campaign with the help of an expert
Once the Google Ads campaign has been configured, it is time to launch it. The Digital Marketing Consultant India recommends carefully monitoring the campaign and making adjustments as necessary. The number of clicks, impressions, and conversions is among the real-time campaign performance data that Google Ads offers.
Concluding Thoughts
The next step is setting up Google Ads, which is essential for businesses looking to reach potential customers online. The best digital marketing consultant in India advises following the steps of creating a Google ads account, establishing advertising goals, selecting keywords and creating ad groups, creating adverts, setting up landing sites, deciding on a budget, and launching the campaign. Companies may maximize the potential of Google Ads and achieve their advertising goals by taking these steps. With the right strategy and implementation, Google Ads may assist businesses in boosting traffic, boosting conversions, and eventually growing their business.
