SEO VS. PPC: WHAT’S THE DIFFERENCE? WHICH SHOULD I INVEST IN?
WHAT IS SEO?
SEO, or program Optimization, is the process of improving your website to increase website traffic from search engines, also referred to as “organic” traffic, to your site. This is often accomplished through strategies such as keyword research, content optimization and technical optimization, to only name a few.
WHAT IS PPC?
PPC, or Pay-Per-Click, is an advertising model where you pay to possess your website’s results at the top of search results. You buy your ad whenever someone clicks on it and is directed to your site. The worth of an ad is determined by how competitive the keyword is (e.g., what percentage of other companies are trying to rank for it, as well).
SO WHICH IS BETTER?
Since they’re both completely separate strategies, the subsequent question is, “Which one is better?” While the answer will differ depending on the company and promotional goals, let’s examine both pros and cons.
SEO PROS
Credibility: Many consumers are hesitant to click on sponsored or promoted ads in search results and instead trust the non-paid ads that appear below them, thanks to strong SEO strategies.
Price: While you’ll have to work with an SEO expert to optimize your site properly, you’ll not have to pay each time someone clicks on your website in search results.
Optimizing your best sales tool: Ideally, your website should be your best sales tool. Optimizing that sales tool by investing in SEO will cause an increase in traffic and, in many cases, a rise in sales.
Sustainability: SEO may be a cost-effective way to generate leads without breaking the bank.
SEO CONS
Time: this is often one of the biggest differences between SEO and PPC. Unlike PPC, there’s no switch that you can turn on to see instant results. Optimizing a site takes time, and it takes search engines time to maneuver that site up in the rankings. While PPC offers instant gratification, SEO is far more of a long game.
Targeting: Thorough keyword research will facilitate the focus of your SEO efforts on the terms your prospective buyers search for. However, that’s granular because the targeting gets when it comes to SEO. Targeting your SEO work towards a specific demographic is no exact way.
PPC PROS
Pay-per-click, internet marketing. Flat line art style concept. Animation portrayal of a PC with coins overlaying focusing on: PPC campaigns grant you to focus on your advancements to unequivocal regions, economics and watchwords to ensure your notice dollars go to your goal market.
Time/Flexibility: Unlike SEO and PPC is often turned on at the flip of a switch, and your ads will start running. Additionally, PPC is extremely flexible. For example, you’ll adjust your budget or how long you want ads to run, counting on your goals.
Rankings: this might seem obvious, but PPC ads appear on the highest search engine results, so they are always the first thing consumers see.
Measurable: With all the info in a PPC campaign, you’ll measure how well or poorly your ads are performing and adjust accordingly. You’re ready to see how many people have viewed your ad, what percentage have clicked on it, what proportion those clicks cost and how many of those clicks turned into leads. This makes it very easy to work out the ROI of a PPC campaign.
PPC CONS
Sustainability: Unlike SEO, once you switch off a PPC campaign, all the traffic that the campaign was generating is gone. So, while it’s going to be worth the money, you’ll always have to pay to run your ads and keep the traffic flowing.
Maintenance: While a well-maintained PPC campaign is often cost-effective and an overall rockstar for your marketing strategy, a poorly run PPC campaign is like throwing money away. You want to closely track your PPC results to ensure your ad spend is being put to good use.
SO, WHICH is true FOR ME?
It depends, and a successful digital marketing strategy can include both SEO VS PPC.
PPC is great for a corporation looking to rank for competitive keywords that would be difficult to rank organically. Also, if a corporation needs quick results (around a product launch, for example) and doesn’t have time for organic SEO to figure out its magic, PPC is a perfect choice.
PPC could also be right for some sites but not well worth the money for others. And an ongoing SEO effort is an important part of a sophisticated digital marketing strategy. A strategic and well-executed SEO program will help a corporation boost brand awareness and sustain that increased brand awareness over time.