SEO VS. PPC: WHAT’S THE DIFFERENCE? WHICH SHOULD I INVEST IN?
In a nutshell, SEO is how to drive organic traffic to your website by optimizing web pages, and PPC are ads that you pay for, appearing at the top and foot of search engine results pages.
In a nutshell, SEO is how to drive organic traffic to your website by optimizing web pages, and PPC are ads that you pay for, appearing at the top and foot of search engine results pages.