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NEW QUESTION 37
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data View Export with every send
- B. Event Notification Service
- C. Platform Events API
- D. Data Retrieves on the Send Object
Answer: D
NEW QUESTION 38
The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Personalization strings map to attributes or data extension fields.
- C. Grammar and spelling in the email text is correct.
- D. Words or phrases used may trigger spam filters.
- E. Correct syntax is used on any AMPscript in the email’s code.
Answer: A,B,E
NEW QUESTION 39
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers’ location preferences? Choose 2 answers
- A. A dynamic From Name that pulls in the store location
- B. A From Name for each store location
- C. A new send classification for holiday promotions
- D. A new delivery profile that pulls in store location in the footer
Answer: A,C
NEW QUESTION 40
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Create a Facebook lead capturing form to gain opt-ins
- B. Ask customers to opt-in at time of purchase online by creating an account
- C. Email all unsubscribed customers asking for them to opt into email again
- D. Purchase subscriber lists from a reputable data company
- E. Ask customers to text their email address to a short code to opt-in
Answer: A,D,E
NEW QUESTION 41
An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension?
Choose 2 answers
- A. In Properties, check the “Is Sendable” option
- B. Set the column with Subscriber Key as Primary Key
- C. Relate the Email Address to Subscriber Key
- D. Set the Email address column as Primary Key
Answer: A,C
NEW QUESTION 42
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