Rising awareness in Millennial Parents is leading to a shift from Inorganic Segment to adoption of Organic Segment in Belgium Baby Food market: Ken Research

Ecosystem of Baby Food Market in Belgium

The Belgium Baby Food Market is at a growing stage and is a consolidated market with about 5-10 major players. The domestic companies selling baby food products acquired minority market share. Companies such as Danone Group and Hero Group GmbH acquired majority market share.

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Key Findings

With rise in family income and growing awareness in millennial parents the organic food will see a huge surge in volume among baby food category between 2022P-2027F.
The market for baby food in Belgium is expected to grow by ~% in volume and ~% in value between 2022P-2027F to reach a total of tons, worth million.
The majority of baby food sales in Belgium are made through grocery outlets, which have taken the highest share of sales in all sectors but online medium will see a rise in future in the baby food market in Belgium owing to the receptiveness of consumers to adopt newness.

Innovation and Newness in baby food market: The baby food market of Belgium is in its growth stage. The consumers are very receptive to newness and innovations for instance, application-based baby food i.e., baby food designed specifically for infants dealing with various body and health issues have gained a lot of popularity in the country. The living standard of Belgium is high and innovation in product category or addition of new online distributors other than the traditional stores will be adopted by the consumers in the coming years.

Rise in organic baby food Market: Majority of revenue share was held by inorganic baby foods earlier because inorganic items costed much less than their organic counterparts. But with rise in family income and growing awareness in millennial parents the organic food will see a huge surge among baby food category owing its health benefits. Goat milk formula products are also witnessed to emerge in future.

Immerging baby food segments: The baby food product segmentation by age groups is only out of milk formula and doesn’t include other baby food categories such as dried baby food, prepared baby food and other baby food. The demand for conventional milk formula is expected to fall whereas the demand for dried baby food is projected to rise. The demand for follow-on powdered milk formula is expected to decline while for growing-up milk formula, it is expected to increase.

Analysts at Ken Research in their latest publication “Belgium Baby Food Market Outlook to 2027 – By Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Nature (Inorganic and Organic Food), By Age (0-6 Months, 6-12 Months and 12+ Months) and Others. “Observed that baby food market is a modestly growing food market in Belgium since 2017. The rising newness and innovations for instance, application-based baby food i.e., baby food designed specifically for infants dealing with various body and health issues have gained a lot of popularity in the country. The market is expected to grow at ~% CAGR during 2021-2027F owing to the above-mentioned factors.

Key Segments Covered in the report

Belgium Baby Food Market