Reasons why Social Media Marketing Didn’t Work for Your business

 

An argument i always am given daily as i interact with prospects & talk to people about Social media marketing is “I have tried SM marketing before & it didn’t work”

In my opinion & experience there is huge value in social media but I am not deluded. I realise that its not all business has found that it works very well for them or at least at any given time they didn’t see a decent return on their investment, whether that investment came in the form of expenditure of the their time, money or both. Therefore they conclude that SM marketing is a waste of time & money. But hold your horses!

SM Marketing may not be a good fit for your business, it’s true. However don’t be too rash either. Thousands of businesses are having fantastic success.
Before you throw SM Marketing on the small bit lot please consider these factors. Some of you may get agreement that it really isn’t for your business but some of you may re-think & give it a second shot, this time doing things a little differently.

Let’s look at some possible factors as to why to Social media marketing didn’t work…

1. All businesses are different & there are several variables when attempting to connect with your target market using SM marketing.

Social media is most effective for companies that serve the full country or even internationally. For those local businesses out there, it will be a little more difficult. It’s just a fact unfortunately. beli jam tayang youtube There may only be a certain limited amount of people within your geographical location, interested in the topics you are talking about.

Does this mean local businesses shouldn’t bother with SM Marketing? No that’s not what I’m trying to say at all. I am just saying you’ll want realistic expectations & also consider wisely how much you invest in Social media.

I believe that every business big or small should have a Social media presence, remember it’s about quality not quantity. A few loyal fans & followers can be worth a lot to your businesses bottom line. Keep them engaged & strengthen the relationships you have with them. You know your business better than I really do. So if you think that your business is extremely micro-niche or geographically tight then i wouldn’t spend hardly any money on social media at all but some carefully managed time instead. 15-20 minutes a day spent getting together with fans & followers is more than enough to give awesome value to them & keep an active Social media presence without breaking the bank or wasting hours on SM that could be put towards something more productive.

Consider carefully how much you invest in SM marketing. Make sure it’s the right fit for your type of business & is likely to bring more rewards than expenses.

2. Some businesses are just a better natural fit than others when it comes to Social media marketing. Social media is all about proposal. For some businesses this is easy & for others there may be a little more imagination required.

Some businesses & establishments will will have pockets of men and women who wish to listen & talk about the things relevant to their business. Fashion, martial arts disciplines & crafts, authors, restaurants, speakers, coaches, cooking, sports, theme parks, news, faith, charitable groups, health, music, film, Television shows, the list goes on and on. There are certainly considerably more interesting enterprises out there than bland ones.

But there are bland ones. And you know who you are. Accountants, precision engineers, adhesive manufacturers, plumbers, locksmiths, airport taxi drivers, again the list goes on. Should businesses like these like this still use Social networking? In my opinion yes, although less exciting people still need these kinds of services.

Get your thinking cap on & think of ways to make your business interesting or at the very least informative. This will still help to get people talking & getting together with you. Just accept that you might never get as many people talking as businesses in other slightly more “fun” markets.

3. You’re trying to try it for yourself but you were doing it wrong. A lot of people mistakenly believe that their dabbling and fooling around a bit with social media themselves counts as a well considered & executed Social media marketing Campaign. And then they are surprised when it doesn’t work.

This is very common especially amongst small business enterprises that may not be able to afford to have it outsourced to a professional or have a marketing employee do it internal.

If you can afford it out source it. If that doesn’t fit well with your marketing budget & you have to do it yourself then get educated. There are plenty of courses, seminars, tutors & workshops out there to help you learn. If you are really on a shoestring budget invest some time cleaning the web looking for free information on social media blogs, websites & video channels. But make sure you do. There is no point hanging out on something if you are doing it wrong. Social media marketing isn’t difficult & shouldn’t take long to get up to speed but it doing it the right way or wrong way is the difference between it paying payouts or not.

4. You didn’t give it sufficient time. Social networking takes time. Relationships take time.

Hoping to do the Social media thing for just two months & then giving up obviously isn’t going to work. Please remember that Social media is not an immediate fix but a long term solution.

Kind of sucks right? No not really. Because once someone is a true fan or follower of your business, who knows how many years into the future you will be communicating? If your business is a flash in the skillet business then sure it will discouraging not to see results instantly. But if you intend to be in a business a long time, think long term. If you deliver the best value to your target market consistently over a sustained period of time, your target market will quickly sit up and take serious notice. And then your social media presence will build momentum & take up a life of its thanks to the viral nature of the internet.

Italian capital was not built in a day.

5. An undesirable service or product will not be fixed by Social media marketing. Even if you are doing Social media all correctly, there are factors outside Social media which need to be in place first.

General market trends, social proof, a website with good copy & a compelling call to action. Social media is an alternative way to drive traffic to your website if you are landing page is poor & does not immediately provide what there are looking for then it’s all for nothing. If you have no testimonials or social proof then you will struggle to sell online. If there is no demand for your products then SM Marketing will not help you. Nor will telemarketing, ADVERTISEMENT, SEO, Direct Mail, Yellow Pages, Radio or TV ads or any other type of marketing work for you.