You have arrived at the right place in case you are a sales team leader and are about to kick off your annual sales. Will anything your sales and sales team like more than a boost, financial and moral? We do not believe so, as by going to them with the right attitude, you can actually sail towards the way your next financial year should appear. Why? With the right motivation and the spark of one of the top sales event speakers, you not only raise their morale but also the tone in which they will work.
In this guide, we shall take a peek at what a sales speaker is, what constitutes a great one, and how they can influence and focus the attention of your sales team to more rewarding goals.
Who are Sales Speakers?
When we mention sales speakers, we would like you to imagine a professional with a huge experience and background in sales who can offer customizable but practical professional knowledge to your audience. They do not merely dispense advice but also assist in writing newer and more successful financial plans by generating audience input and involvement of your sales team.
What a sales event speaker gives your sales kick-off or event is a new outlook and atmosphere that helps to come up with new and better techniques and strategies, improve communication and negotiation skills, understand customer behavior and psychology, and unite your team and hold them together with a common purpose.
A sales speaker is not merely a person who speaks to your audience in a very eloquent way, but he does it with his/her vast experience in the industry as well, i.e./their advice is founded on real-life events, experiences, and various anecdotes.
How Do Sales Speakers Motivate Teams?
Since sales speakers are in a position of immense practical experience and with their experience of being a speaker and speaking to large audiences, they also learn such skills as storytelling and mindset framing to motivate your audience in such a way:
1. Personal Hooks and Anecdotes.
This enables your sales event speaker to present himself as a member of the sales team itself since he can easily place himself in their shoes. Personal anecdotes and hooks are also attention-grabbing since the narrations are firsthand experiences that are more human and authentic.
2. Mindset Shifts
According to sales event speakers, one cannot expect a new result after repeating the old ways of thinking, and it is this stagnation that they are trying to overcome. This enables the attendees to look beyond the strategies they have been employing already so as to come up with something new and ground-breaking.
3. Actionable Strategies
A sales event speaker will never simply drop words without enlightening the way to achieve the goals set by the organization and team. Therefore, they offer practical and realistic strategies that they offer to the listeners to have a roadmap that they can shape and execute.
4. Use of Humor
In case you are thinking that the sessions will be all serious, then you are mistaken, since messages that are conveyed with seriousness alone tend to lose their meaning. Therefore, through humor and interaction, your audience will relate and identify with the speaker to contribute their input and feedback as well, and the entire experience will be personal and directed.
Selecting a Sales Speaker For Your Event
The selection of the appropriate sales event speaker or of the top corporate keynote speakers is simply what will determine how your team will view your intention behind the event, and how the future strategies will be put into action. Therefore, to make sure that your sales speaker is doing justice to your objectives and at the same time resonating with your team, the process of selection and evaluation that you must undertake is as follows:
- Purpose of the Session: Decide what you want to accomplish at the end of the session, whether it is more sales, developing new strategies, celebrating wins, or otherwise.
- Analyse Audience: Before you employ sales speakers, study and choose the kind of personality that will easily attract and connect with the audience.
- Set the Budget: This will actually help you to narrow down your list to the most appropriate event speakers for your organization and will save a lot of time.
- Type of Speaker: Decide what type of speaker you will need, whether you are considering a celebrity or a specialist in a specific field of sales and finances.
- Broadcast Methods: Before making a decision on the speaker, ask yourself whether you would like to broadcast the event and how? Decide whether you would prefer to use social media or call the press and media instead.
Motivating Teams With an Appropriate Sales Speaker
To be in sales, one has to know and learn the art of people, and what better way to explain this to your team than to have one of the best sales event speakers represent the same. In this way, you not only instill in them the worth of experience that your speaker has but also provide them with a platform to express their views, thoughts, or even concerns. This enables free communication that opens the door to newer and fresher out-of-the-box ideas.