Quantitative Research Basics: 6 Tips to Improve Your Intercept Surveys
Intercept surveys are a valuable tool in the arsenal of quantitative market research companies. As a form of face-to-face surveying, they involve gathering real-time data by approaching and interviewing respondents ‘on-site’ or ‘during or right after their experience or interaction with the product/service’. This method allows companies to obtain valuable insights from their target audience, enabling them to make data-driven decisions. In this blog, we will delve into the key aspects of intercept surveys and provide tips to optimize their effectiveness.
A lot of companies struggle when conducting intercept surveys. There are issues with the wrong sample size, methodology, improper targeting, and, most importantly, a lack of genuine feedback. This is why to utilize the full potential of this research technique, you should partner with the best quantitative market research companies in India to leverage their experience and expertise. In the meantime, we will share some basic tips to improve intercept surveys.
Tips to Improve Intercept Surveys
1. Keep the Survey Concise and Intuitive
Ensure that the survey design is user-friendly and straightforward, with clear and concise questions. A well-organized questionnaire is essential, as it leads to better response rates and accurate data capture. For help in designing intercept surveys, it is advisable to approach a reputable quantitative research firm.
2. Approach in a Friendly Manner
The success of an intercept survey depends on the approachability and friendliness of the interviewer. Interviewers need to be polite, respectful, and engaging, encouraging respondents to participate willingly. This is an area where leading quantitative market research companies excel, as they hire and train research interviewers with the necessary etiquette, ensuring the effectiveness of the survey.
3. State Your Purpose to the Interviewee
Transparency is key to gaining the trust and attention of your audience. Clearly explain the purpose of the survey to the interviewee, assuring them that their input will be valuable in shaping future products or services. Even if the participants are not interested in the survey, move on, this will help improve the quality of your survey response.
4. Avoid Biases
Biases occur due to a lack of knowledge or training. Interviewers must maintain neutrality and avoid influencing respondents’ answers. A non-biased approach ensures the collected data is uncoloured. This is something only trained researchers at the top quantitative market research companies in India are able to do with great success.
5. Take Your Time, Don’t Rush
Conducting an intercept survey requires patience. Interviewers should avoid rushing through the questions and allow respondents to express their thoughts freely. Taking the time to listen leads to more comprehensive responses.
6. Position Interviewers at Multiple Locations
Constraining the survey locations will limit access to a smaller audience, leading to skewed data. Diversify the survey locations to capture a broader range of responses. Different locations attract different demographics, enabling you to collect data that represents a diverse cross-section of your target audience.
Conclusion
Intercept surveys are a valuable method for quantitative market research. However, to gather valuable data for decision-making, it is essential to understand the fundamentals of designing and conducting these surveys with an effective strategy. To simplify your workload and gain access to experienced and skilled researchers, partner with a top quantitative market research company in India. With a team of expert researchers and industry experience, leading market research companies in India offer comprehensive quantitative market research services that provide valuable insights to drive business growth and success.
