Pros and cons of using a copywriter
Growing a business and expanding your customer base can be challenging. You might get overwhelmed with all the information, tasks, and deadlines you have to deal with, so it’s important to know what to outsource, what to do yourself, and what to hire someone to do for you.
When writing content to promote your business on the market, you most probably came across the question of whether you should hire a copywriter. Knowing what a copywriter does and whether your business can benefit from using one is essential. Firstly we will establish what a copywriter is, and then we will see some of the pros and cons of using one.
What is a copywriter?
A copywriter creates straightforward, persuasive content to sell products and services and engages consumers through multiple platforms, including webpages, blogs, articles, ads, social media posts, emails, posters, billboards, guides, case studies, whitepapers, and more. They use writing to inform, engage, impact, or persuade the audience. The aim is to raise brand awareness and close sales.
When you hire a professional copywriter, you hire someone that writes for a living. That means they will know how to set up what you need, research the information they need, and put the right words into the right places. Every business or organization that plans to communicate to its audience will benefit from using a copywriter.
Do you want to hire a copywriter? We gathered here some pros and cons of using one.
Pros of using a copywriter
1. It is time effective
Copywriting and content creation are incredibly time-consuming assignments. Before starting to write the content, it’s essential to know the actual needs of the company, then do thorough research on the matter, establish the best keywords to optimize the content, and start writing down the subject. Also, the content needs checking and proofreading, so if the grammar is not your vital asset, you should let someone else do it.
All of these are time-consuming, and while you let someone else in charge, you can focus on growing your business.
2. Ensuring professional-level content
Finding the most accurate words to highlight your business’s best features, it’s not as easy as one may think. Your message won’t target the right audience unless you are a skillful writer. Even if you are good at writing, unless you’ve been doing it professionally, mainly for marketing, you won’t be able to do it as well as a copywriter.
They know how to use the right words to engage the reader and how to ensure professional-level communication. Also, they are creative and will provide unique content to help your business thrive.
3. Create persuasive content
The content is more than just a tool for search engine optimization. It should always have an aim, and this aim should be to illustrate the value and services of your business to a specific audience. The content should be persuasive but without sounding like an advertisement pitch.
If it’s too commercial, the reader will skip over it. It is crucial to find the middle ground so that your content’s informative and persuasive but without sounding like an ad.
A copywriter can help you achieve this balance.
4. Copywriting builds your company’s image
Your web copy it’s the first thing readers see when they discover you. It helps them determine whether you are credible, professional, or worthy of their attention. That’s why the first impression it’s crucial.
Your web copy must be flawless, from tone to grammar. Your content reflects the quality of the products and services that you provide. Any minor inaccuracies can reflect poorly on your business.
A professional copywriter will enable you to create a great first impression and will enhance your company’s image.
5. Helps you rank higher on google
Creating a website is not enough if you are not visible. You may wonder how you drive thousands of targeted, organic visitors to your website. The answer’s simple but challenging at the same time: you need to rank higher on Google.
While copywriting aims to convert visitors into paying customers, professional copy also helps optimize your website to rank higher on Google search results. This is achieved by strategically integrating words and phrases that are keywords into your website content that your visitors are searching for.
While the use of a professional copywriter can bring to the table plenty of benefits for your business, some disadvantages come along with it as well. Let’s take a look at some of the cons of using a copywriter.
Cons of using a copywriter
1. It comes with some costs
Hiring a professional copywriter might be less affordable than you may think. Exactly how much you will pay for using one depends on the type of content you’re getting, the project, and the commitment period. To ensure you obtain quality content for your business, expect higher rates.
Experienced copywriters value their work and are not that easy to find, so before hiring one, analyze your budget to see whether you can afford one.
2. The content needs editing and feedback
While you may think hiring a copywriter will free up your time, you will still have to be involved in some stages of the process. Writers will need feedback, particularly at the start of your business relationship. In the beginning, you will need to give them some direction to know where to start.
After, it is vital to give them feedback so they can know whether they are on the right track. By providing feedback, you will ensure their work will be refined and that the results will meet your expectations.
3. Loss of control
While building your business from scratch, you are used to being ‘’Jack of all trades’’. So, you are accustomed to being in control of everything. Having someone else put into words your message that will target your audience might be challenging.
The terms must be perfect and exactly how you want them to be. It can be challenging to imagine someone else being able to do this anywhere near as well as you can, so you might be tempted to take matters into your own hands.
4. Finding the right copywriter can be challenging
As mentioned above, finding the right person to put into words your message and make it reach your audience is tricky. Many content creators market themselves as professional copywriters but evaluating the right one can take a lot of work. Before hiring a professional copywriter, check out their portfolio to see the work they’ve done before.
Also, it would help if you collaborate with a copywriting agency rather than using a freelancer copywriter.
To summarize, you want your content to be as compelling as possible. Hiring a professional is understandable if you’re overwhelmed with work, stressed out, or simply know your energy has a better use elsewhere.
Copywriting is a form of art. Whether you look at it as an informative manner to engage the audience or as a lucrative way to turn your views into profit, you will only benefit from good copywriting. Also, the time it will save you should be considered when hiring a copywriter.
