Product World – Home of Product People by Oren Schauble – Product development, product sourcing and brand building
Using Portugal For Fashion Manufacturing & Clothing Sourcing Why do people use Portugal for fashion manufacturing?
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This is how you take a standard product and make it stand out. Satisfy Running is a great example of how to nail down on your customers’ user experiences, and create a fantastic Product World you can sell for a premium. There’s also my free product development guide on building a private label activewear brand in this niche.
Brand Insight:
What makes a brand unique? Is it the values and purpose that drive it’s success, or is it vision and mission with which it is executed? Brand insight covers these (and more) questions, highlighting great brands, and discussing what makes them so endearing and timeless.
Fashion:
Fashion is described as a “form of self-expression” and may or may not be current. If something is in fashion, it is implied that the item or lifestyle choice is currently trending in a particular time period, place, or specific context. Such items or lifestyle choices may include – but are not limited to – apparel and clothing, footwear, makeup, hairstyle, and accessories, etc.
Marketing:
Marketing is a broad term that describes the act of promoting a product, service, or skill with the sole goal being to sell the item being promoted. Marketing also includes background research into these items (known as market research) and advertising of the final product.
Design:
A design [of a product] invariably describes the plan of, or drawing produced, that highlights the look and inner workings of a man-made object. These objects could be buildings, food stuffs, clothing, shoes, equipment, vehicles, or electronic items before the item has been made. The final product will be a visual representation of the original design.
CPG:
CPG – also known as fast-moving consumer goods or consumer packaged goods – are everyday products that sell quickly. Priced at relatively low cost for the perceived value of the items, this could include goods such as packaged foods or beverages, toiletries and cosmetics, over-the-counter medicines and medical supplies, candies and dry goods, or any other consumable that requires regular replacement.
Interviews:
Interviews are structured one-on-one conversations between two people, known as an interviewer and an interviewee. Commonly used in news stories, books, biographical outlines, and job application scenarios, the purpose of conducting an interview is to learn more about the interviewee’s strength, knowledge, or skills.
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