Product Management Job Titles You are Likely to Have in the Industry
If you are someone who loves taking ownership and managing projects, project management is a potential career option for you. Whether you are looking forward to a career switch or want to enroll in the best product management courses available online to begin this journey, this article consists of job titles you will enjoy after entering the product management industry. Let us start with understanding the meaning of product management.
What is Product Management?
Product management refers to managing the entire product or service lifecycle. It includes planning, developing, launching, and managing the offerings from the initial ideation stage to when the product enters the market. This field involves several tactical and strategic duties that are to be done on a daily basis.
Job Titles in the Field of Product Management
Once you enter this industry, you will likely have the following titles at different stages.
Product Manager
The primary role of a product manager is to create a strategy or entire roadmap for the new product. As a manager, the responsibility of the product journey, from conceptualising to its launch, will be yours. During the process, you will also work with different departments, including production, design, sales, support, and marketing.
Associate Product Manager
It is an entry-level position wherein employees/interns are under training by the organisations. You should have outstanding communication skills and be a team player to excel in this position. The immediate reporting person, in this case, will generally be a senior product manager, and this title will help you gain firsthand experience working on various practical projects.
Senior Product Manager
After getting promoted from the post of product manager, you will finally land this role wherein the significant chunk of responsibility remains the same. However, you will now do those for products that are of more value to the organisation/business.
To grab this role, you should thoroughly understand the market, competitors, and products. Use your years of experience to make important, informed decisions and train junior product managers simultaneously.
Product Director
In this position, you will be liable to guide a product manager’s team, wherein your primary job will be to guide them in the right direction in order to achieve the organisation’s goals. It is a challenging profile and demands managing people who are managing valuable products.
VP of Product
Vice Presidents of products lead teams, including product directors and managers. The immediate reporting authority in this case is usually chief product officers, and your responsibility for this role includes research and development, team development, product set sustainability, and management.
Products Operation Manager
This position is relatively new in the industry. The responsibility of the product operations manager includes collecting, organising, and analysing data to extract valuable insights and aid decision-making. Moreover, you will be required to identify opportunities and loopholes to upgrade and improve products. It is a perfect role for those with an analytical mindset.
Chief Product Officer (CPO)
In small-scale organisations, the VP and CPO take up the same role; however, big organisations have a lot of differences. The CPO is responsible for managing a team of vice presidents, overlooking the product strategy, architecture, product vision, and how all of these align with the company.
Product Onboarding Manager
The core focus of a product onboarding manager is to ensure that the customer onboarding process goes smoothly. A smooth onboarding is crucial to the customer’s organisational lifecycle and affects the retention rate.
Wrapping Up
A product manager is a crucial asset for the company. If you want to be that asset and are into managerial roles, begin your career by completing some of the best product management courses online or by choosing a comprehensive course that fulfils every theoretical and practical aspect of product management you need to know.