Product Configurator Aids Fashion Brands Make Big Sustainable and Digital Impact
Eco-friendly measures are not something new to the fashion industry and its experts. People already know the drill and understand what measures need to be taken to restrict the impact of the fast-fashion. However, even after several fashion and luxury brands and retailers undertaking numerous sustainable actions, they are still falling short, and the danger of climate crisis still hover over the fashion industry. But here is their golden opportunity to claw back to their sustainable throne where they can balance customers’ requirements and nature. The online product configurator enables fashion and accessory brands and retailers to adopt more sustainable measures by letting their customers design their apparel and luxury products. Thus, helping brands to reduce their overproduction and less wastage in the landfills.
Product Configurator Offers Digital and Sustainable Platforms to Fashion Brands
The tag of being the biggest polluter in the world has always been with the fashion sector. It is impossible for it to change its various practices in a short period, and similarly, not doing anything is not an option for the sector as they can’t a miracle to happen, and things will go back to normal. And the recent hit they have suffered due to the pandemic outbreak is imperative for the businesses to earn more profits and try to compensate for their losses. In the process, however, they must ensure they cause no harm to the environment and create an ecosystem where fashion and the planet can co-inhabit. What does a fashion industry need to do to mark itself free from the never-ending trend cycle? Experts have suggested many ways, but their feasibility has always been a concern among the players. Fashion companies have a better chance of preventing the thrown away material in the market, as they reuse, recycle, repair, swap it. These materials or products can be donated to a clothing library for free rental or upcycled into new colorways, functions, and silhouettes.
Numerous experts in the fashion industry have been advocating degrowth, which means a managed reduction of the economy and new materials to address the climate crisis truly. This would be the future of fashion, and a growing number of academics and activists in and out of the sector have been supporting the cause and the positivity it brings to the table. Degrowth is a deep-rooted concept that aims to balance economics and planetary boundaries. It means that buyers should consume less and the manufacturers should produce less, and this is how we balance the environment. Despite this research area having fewer studies to prove its point, its partial support system can be found across the mainstream western culture. It is called cleanfluencers, and several bodies of expertise, such as Marie Kondo, have resonated with people seeking to declutter their lives while emerging designers from Di Petsa to Collina Strada are pursuing smaller scale and more custom operations, uninterested in becoming megabrands but happy to pay fair wages to their suppliers and build brands for the long-term.
Likewise, a global non-profit Textile Exchange has issued a landmark report that highlights that moving to regenerative agriculture is fundamental to the long-term health of the fashion and textile industry. The need to change the strategy is because many fashion and luxury brands face increasing risks, including disruption, fibre production, climate impact, and biodiversity loss. Regenerative agricultural approaches can play a key role in helping farmers develop more resilient systems, bringing immense social and environmental benefits to the fashion industry and beyond. The move has been advocated by Kering, J.Crew Group, and CottonConnect, who have also developed the Regenerative Agriculture Landscape Analysis to provide the fashion and textile industry with a framework and toolkit to credibly understand, implement and describe the benefits of work in this space.
According to the news reports mentioned in the above paragraphs, the fashion industry needs to revamp its entire business model and start from scratch, which is too much to ask for. Hence, fashion brands and retailers must be smart to understand their business scope and at the length at which they can accommodate these changes. The 3D product configurator software offers the simplest solution for the fashion industry as it allows brands and retailers to hear their customers’ opinions incorporate them in their design, sell them, and garner more profit. The customization software can be seamlessly installed on brands’ websites, and from there, customers can customize their apparel, footwear, hats, bags, and many other products. The tool also allows buyers to preview the product they have designed to establish transparency and promote the quality work of the brand.
It is crucial for fashion brands and experts to realize that the plurality of the industry can be ignored, and consumers and brands need to collaborate with one another directly to create fashionable and sustainable garments. Fashion is a way to express one’s feelings, status, and taste, and by no means does it have anything to do with the seasonal trend or fast fashion. By implementing the existing current initiatives, brands and retailers can piece together something to make the planet greener and more fashionable. For instance, the US retailer Toward allows customers to opt-in to limit themselves to 12 orders per year, a new policy that aims to curb consumption (it can easily be overridden by the customer if they choose, however). Writer and sustainability consultant Alec Leach points to the global “buy nothing” movement as an example of degrowth in action and people building capsule wardrobes as a sort of degrowth-lite. The way Gucci Vault couples vintage items with supporting emerging designers to ease the pressure on Gucci to produce new products could also feature, as could the 2020 Upcycled by Miu Miu collection.
Conclusion-
In a nutshell, it is everyone’s duty to make this planet more sustainable for the coming generation. Leaving brands or customers alone to deal with the harmful effects everyone has created for the planet can’t be resolved. The online product configurator by iDesigniBuy helps fashion and luxury brands and retailers to implement digital strategies that reduce their overproduction problem and enable them to cater to their customers’ dynamic needs.
