Product Configuration Tool Offers Digital Solutions to Overcome Crisis
Digitization has been the talk of the town for a quite long time, especially in entertainment and ebooks and online courses. This modern solution has started to impact the way businesses would operate in the fashion world. It offers brands a chance to display products to give customers a feeling that they are shopping in a physical store. The online product configurator software works in a similar fashion and takes the ecommerce business to new heights by offering customization solutions. Its digital features enable your customers to design their clothes, footwear, hats, and other fashionable products.
Product Configuration Tool Enables Brands to Thrive in the Fashion World
Digital technology has taken the fashion industry by storm. It appeals to customers more as it enables brands to create a unique experience for buyers. Besides, they also allow companies to sell a product repeatedly without replenishing the industry. It wouldn’t be incorrect to say that digital solutions will bring in more space for brands to experiment with their bottom line and test the waters in the fashion market. The technological advancements, data, and analytics will soon allow marketers to create much more personal and “human” experiences across moments, channels, and buying stages. Physical spaces will be reconceived, and customer journeys will be supported far beyond a brand’s front door.
Here are the ways digital technology enables brands to bank on recent trends:
Physical Stores Becoming More Digitization
Fashion brands have always been inclined towards digital solutions; however, the worldwide lockdown accelerated the need to implement them more. However, it has been found in the Mckinsey report that less than 10 per cent of companies are deploying digital solutions beyond traditional methods. This offers a big zone of opportunity for implementing these modern techniques that could be significant in in-store visits. When customers visit a website, they are expected to experience personalized services with the inception of artificial intelligence such as chatbots. Now, this can be deployed in these brick-and-mortar stores.
Some retailers have been exceptionally well in foreseeing the digital trend and installed the solutions in due time. Fashion and luxury brands can tap on these opportunities by allowing their buyers to virtually try the products by altering their image as the product is applied. Some fashion-tech companies help companies advance their game in the new playground by using evolved augmented and virtual technology and machine learning to understand a customer’s skin tone, facial features, and emotions in real-time to tailor what to recommend or avoid offering.
Likewise, the 3D product configurator offers brands lucrative opportunities to thrive in the fashion and luxury market by offering customization services for their buyers. The digital features enable buyers to design their products in 3d technology seamlessly. It offers the next level of in-store personalization to provide these kinds of experiences to all of your customers. Moreover, it pulls in more advanced AR features to help customers experience products and services in different environments, such as trying hiking boots on a “virtual mountain.”
Virtual Technology Helps Simulating Empathy
The base for human connection is empathy. It enables us to relate to and understand the other person’s emotions. But as IT solutions expand their dimensions in the fashion world, the companies ensure they succeed in the emotional domain of humans. Human interaction is crucial for any business to run successfully. Machine learning is playing an important role in getting a hold of this area too. More sophisticated algorithms allow programs to interpret new kinds of data (visual, auditory) and extrapolate emotions much more effectively than in the past. In the days to come, these advancements will enable brands to communicate with the customers directly and understand their state of mind to enable them to curate and pitch-perfect marketing to gain more profit.
Conclusion-
In a nutshell, deploying digital solutions is a continuous process, and if fashion brands align themselves with the current demands, they shall stand tall in the business. Digitization and personalization provide a wider scope for brands to enhance the capabilities needed for true dynamic growth in the fashion world. The online product configurator software by iDesigniBuy enables apparel and luxury companies to thrive in the industry using customization and digital features that ensure agility and better interactions with customers.
