Personal Online Reputation Management
Personal online reputation management is essential to your professional and personal life. Whether you’re a college student, a business professional, or just someone who loves to share their experiences with others, you need to take control of what people see and hear about you online. A blog is one obvious example, but there are many other sites where your voice is heard as well. These sites have a large following and you must ensure that what you say or post is true. If you make false claims, they’ll come back to haunt you and your brand.
Personal online reputation management includes monitoring search results and proactively affecting the top results. Whether you’re looking for a job, a college, or just a new acquaintance, your online reputation can impact your professional and personal lives. Recruiters and employers alike are constantly monitoring their candidates’ profiles and evaluating their background to see if they’re a good fit. In fact, research has shown that more than three-quarters of people who conduct a Google search reject applicants based on the results they get back. Luckily, there are a few ways you can positively impact the results.
Your social media account can have a huge impact on your career. Potential employers are increasingly conducting searches for red flags and assessing their risk levels. Studies have shown that three-quarters of recruiters will automatically reject a candidate based on the results. Banks use social media as an important risk assessment tool and will often fire an employee who has violated a company’s social norms. Not only can your personal online reputation affect your professional life, it can also damage your credit rating.
Your personal online reputation management efforts can also have a significant effect on your job search results. The first page of search results is the equivalent of the front page of a national newspaper. It contains all the articles and comments about your business or yourself, so it’s crucial to monitor these posts and comments carefully. These posts are important for your personal online reputation management. Your followers will notice these posts first and will respond accordingly. Your personal online reputation management efforts can make all the difference in your job search!
It’s important to remember that your personal online reputation is not just about what others can see about you. Regardless of how you view yourself, your online reputation can be damaged by a doppelganger. Fortunately, there are some things you can do to protect yourself from this situation. For example, don’t post photos of yourself in the buff on social media. These pictures can be very harmful to your reputation. You should avoid posting pictures of yourself in public places.
Keep up with your online reputation by paying attention to your search results and positively impacting the top pages. The best way to do this is to use a free background check service. Most businesses will not pay for it, but it’s worth it to get an idea of how to do it. However, you can also create your own online image with the help of a Google alert. This will notify you if someone has published a fake review or has hacked your online reputation.
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