People Counting in Retail: Boosting Sales with Accurate Data
As a retailer, you know how important it is to have accurate foot traffic data. Foot traffic data combined with sales figures reflects the most basic and beneficial KPI, namely conversion rate. Accurate and reliable footfall statistics are required by the retailers in order to benchmark the performance of stores. This is where people counting comes in.
Link Retail offers the most reliable, innovative, and low-cost people counting system in the market. Our people retail traffic counting solutions are based on our proprietary Artificial Intelligence (AI) technology, called LinkVision. With our unique AI software platform, regular CCTV cameras are transformed into the world’s most accurate and versatile counter devices.
Our LinkVision-based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. Link Retail’s people counters have exclusive features such as staff exclusion, occupancy, and shopping time metrics.
What are Camera Counters and Why Are They Important?
Camera counters, also known as counter cameras, people counting cameras, or door counters, are devices that track and record the number of people who enter a store or a building. These devices use a combination of cameras and software algorithms to detect and count the number of people who pass through a designated area.
In the retail industry, camera counters are used to measure foot traffic count or retail store traffic counters. Retailers use the data collected by these devices to improve store performance, optimize store layouts, and enhance customer experience. Retailers also use these devices to identify peak hours, monitor customer behavior, and analyze customer demographics.
Benefits of People Counting in Retail
People counting systems have become increasingly popular in the retail industry due to their numerous benefits. Here are some of the benefits of using people counting systems in retail:
Accurate Data: People counting systems provide accurate data on foot traffic count, occupancy, and shopping time metrics. This data helps retailers make informed decisions on store layout, staffing, and product placement.
Improved Customer Experience: People counting systems help retailers optimize store layouts and enhance customer experience. Retailers can use the data collected to identify peak hours, monitor customer behavior, and analyze customer demographics to provide a personalized shopping experience.
Increased Sales: Accurate foot traffic data combined with sales figures helps retailers determine the conversion rate. By analyzing the data, retailers can make informed decisions to increase sales and optimize store performance.
Link Retail’s Top 4 Technological Superiorities
At Link Retail, we offer the most advanced and innovative people counting solutions in the market. Here are our top 4 technological superiorities:
Calibration: We are the only company that calibrates every installation and secures performance over 95%.
AI Core: Our people counting solution is based on our proprietary Artificial Intelligence (AI) technology, called LinkVision. With our unique AI software platform, regular CCTV cameras are transformed into the world’s most accurate and versatile counter devices.
Staff Exclusion: Our exclusive feature automatically excludes staff from data collection to ensure that they do not skew the data.
Shopping Time Metrics: Our people counting solution provides shopping time metrics that help retailers understand how much time customers spend in their store.
Retail Video Analytics
In addition to people counting, retail video analytics is another beneficial and simple process that retailers can use to optimize their store. Retail video analytics allows the cameras that are already in place to be used for an extra advantage. Important information such as shopper flow, heat mapping, and route mapping will supply actionable data that can be used to strategically boost sales.
Our advanced AI technology automatically excludes staff from data collection to ensure that they do not throw things off. This ensures that retailers get the most accurate data possible to optimize their store performance.
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Phone: +47 951 49 885
Address: Meltzers Gate 4, 0257 Oslo, NORWAY
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