PACKAGING MATERIALS FOR ECOMMERCE AND RETAIL
To send your products safely, you need robust and proven packaging materials. But with such a wide range of packaging materials on the market, it is not that easy to find suitable packaging materials.
- The role of packaging material
- Packaging materials for small businesses
- Branded tissue paper
- Individualized mailing bags
- Paper bags as a marketing tool
- Environmentally friendly packaging materials
- Packaging materials for wholesalers
The role of the packaging material
The primary role of packaging materials is the protective function. Your customers expect their parcel to arrive without damage. If it doesn’t, it’s raining 1 star rating.
But just because safety is important doesn’t mean your packaging has to be drab and boring because the secondary role of packaging materials is to present the product appealingly.
The perfect packaging material offers protection, is aesthetic, and keeps packaging costs down. The lighter the packaging, the cheaper. The more beautiful it is, the longer it will be remembered by customers.
SM Custom Packaging offers a wide range of packaging materials for small and large businesses, both retail and shipping.
From boxes on mailers to shipping bags – on SM Custom Packaging you find the suitable materials for your needs, whether minimalist, colorful, or not printed.
SM Custom Packaging offering robust quality eco friendly bath bomb packaging high quality and perfect bath bomb boxes.
Packaging materials for small businesses
Start ups and small companies in particular often have to struggle for a long time to make a name for themselves. The competition never sleeps and has thought about a lot to stand out.
The ace up the sleeve of many brands is minimalism. It doesn’t always have to be a flashy design that makes the brand looks expensive as hell. Instead, the key to success is meticulous attention to detail. It says Choose wisely and believe us, customers notice the minor details, albeit unconsciously.
This is particularly useful for small businesses. Because they often only have a limited budget and scarce human resources.
At SM Custom Packaging, you don’t have to be a designer to create great packaging. Instead, use ready made, minimalist templates or the user friendly online editor to create designs that will be remembered. It starts with a quantity of 30 or more
Thanks to the wide range of products, you can keep up with the competition and ensure that your packaging is competitive against other brands in your market.
Exploit the full potential of your packaging
The only marketing material that reaches 100% of your customers is the packaging. Every person who receives your product will notice the design of the packaging. High quality retail packaging can create an unforgettable unpacking experience for your customers – or “unboxing,” as it is called these days. Unboxing videos on Instagram, vlogs, YouTube can go viral if packaged in stylish, high quality packaging. In times of digitization, it pays to invest in packaging design and quality.
But there is more to high quality packaging than just a box. Small details such as packaging tape, address labels, and other add ons complete the overall picture for your customers. The most popular materials used to package products are tissue paper, cardboard mailers, and paper bags.
Down to the smallest detail tissue paper
Simple gift packaging can make a massive difference in the way your packages are presented to customers.
Individual tissue paper is indispensable packaging material if you want to give your design that specific something.
Products wrapped in tissue paper are not only well protected. They are also upgraded without investing a lot. The form gives it a noble character and feels velvety soft.
Tissue paper packaging materials
Tissue paper also strengthens your branding. How about colorful packaging material with your logo?
Here it goes to the individual tissue paper you own in no time in the online editor of SM Custom Packaging make can. Mailers can also be customized.
Branded packaging materials are primarily associated with the product packaging itself. Only a few companies also print mailers. Use this opportunity to stand out from others and print your mailing bags with your branding.
Packaging materials mailers or maybe a more complex, the colorful solution would suit your brand better?
Unique packaging materials
Take a look at SM Custom Packaging range of customizable mailing bags. A bespoke mailer is ideal for essential documents, magazines, and any other form of print media – and an excellent place for your logo at the same time.
And one last thing: thanks to the self adhesive strips, the mailer can be quickly closed.
Click here for the available sizes and printing options for personalized mailing bags made from recycled cardboard.
Strong branding that can be shown paper bags
Branding also works with paper bags. Cost-efficient and profitable. Because tote bags carry you’re branding on the outside, on the streets, in the subway, or in the queue our eyes wander where something is interesting to see. Take advantage of this human characteristic and put your logo on paper bags.
Prepare Papers bags from recycled paper
Papers bags are made from recycled paper and printed on both sides you have complete control over your design. Natural Kraft cardboard is ideal for ecologically conscious brands, while white cardboard works well with more abstract graphics.
SM Custom Packaging offers your paper bags from 30 pieces up to wholesale quantities. Depending on the size of your business, you can easily customize it and stay flexible.
Click here to learn more about paper bags and how to design them yourself.
Environmentally friendly packaging materials
The results of a representative survey by the USA Packaging Institute are pretty astonishing. For example, 70% of the USA consumers surveyed stated that they had given up buying a product at least once because the packaging was not sustainable enough.
You too can switch to environmentally friendly packaging. There are some excellent reasons why it is worth making the switch.
Sustainability is no longer a fad but rather a need. In one of our articles on branding, we featured an example from Girlfriend Collective and USA clothing brand that focuses on being environmentally friendly.
In the past, great efforts had to be made to source environmentally friendly packaging material. Unfortunately, if you found these, they cost a fortune. But times change fortunately. Environmentally friendly packaging does not have to be expensive, despite additional add ons such as a logo or advertising slogan.
Check out our Window Gable Boxes selection in the SM Custom Packaging it is a good option for Large Kraft Gable Boxes for Party Favors Gable Style Pink Strawberry Tinted Cupcake Boxes with Window.