Oral Care Market Research Report: Comprehensive Insights and Analysis

BySophia Davis

In 2023, the oral care industry was estimated to be worth USD 32.61 billion globally. By 2030, the market is expected to have grown to USD 42.45 billion, with a compound annual growth rate (CAGR) of 3.84%.

Throughout the projected period, the introduction of electric toothbrushes, teeth cleaners with charcoal, and dental whitening products will propel market expansion. Several oral care businesses, such as Candid, Quip, and Twice, provide affordable oral hygiene products in an effort to increase product accessibility on a global scale.

Fortune Business Insights™ mentioned this in a report titled, “Oral Care Market, 2024-2030.”

Information Source:   https://www.fortunebusinessinsights.com/oral-care-market-103533 

List of Key Players Present in the Oral Care Market:

  • Colgate Palmolive Co. (U.S.)
  • Unilever (U.K.)
  • Procter & Gamble Co. (U.S.)
  • Henkel AG & Co. KG aA (Germany)
  • Johnson & Johnson Services, Inc. (U.S.)
  • GlaxoSmithKline Plc. (U.K.)
  • Lion Corporation (Japan)
  • Church & Dwight Co. Inc. (U.S.)
  • Reckitt Benckiser Group Plc. (U.K.)
  • Patanjali Ayurved Limited (India)

Segments-

Availability of Various Flavors to Drive Toothpaste Segment Growth

The market is divided into categories for mouthwash, toothpaste, toothbrushes, and other products. Thanks to the availability of a wide variety of flavors, including mint, lime, strawberry, and others, the toothpaste segment led in 2022.

Increasing Household Consumer Spending to Drive Household Segment Growth

The market is divided into two segments based on application: domestic and commercial. Due to rising household consumer spending on various daily uses of oral care essentials, the household sector will have the greatest share of the oral care market over the projection period. The market is growing as a result of consumers being more conscious about oral hygiene.

Easy Availability of Daily-Use Products to Drive Distribution Channel Segment Growth

The market is divided into hypermarkets/supermarkets, convenience stores, the internet, and other distribution channels. Due to the simple accessibility and wide selection of everyday-use products found in hypermarkets and supermarkets, such as toothpaste, toothbrushes, liquid washers, and other products, this market segment is expected to hold the highest share throughout the projected period.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage-

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • The latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints-

Growing Focus of Companies on Product Innovations to Drive Market Growth

The increased use of advanced dental care products by customers is driving companies to focus on creating novel products, which will drive market expansion during the projection period. Oral care market growth will be driven throughout the projected period by the growing usage of digital impressions, laser dentistry, 3D printing, and AI in commercial dental care tools.

During the anticipated period, market expansion may be impeded by the increasing use of chemicals, such as humectants, abrasive agents, and others, in toothpaste and mouthwash products to enhance their taste and color, which can cause allergic reactions.

Regional Insights-

Large Presence of Geriatric Population to Boost Market Growth in Asia Pacific

With a market share of USD 11.50 billion in oral care in 2022, Asia Pacific commanded a commanding lead. The region’s expanding use of dental care products is a result of the growing senior population in several nations, notably China and Japan.

Due to the regions’ rising expenditure on oral healthcare goods, North America and South America are predicted to have a considerable increase during the projected period.

Competitive Landscape-

Increasing Key Players Focus on Product Innovations to Propel Market Growth

During the anticipated period, the development of technology-enabled oral care products by major companies will fuel the growth of the oral care market by drawing in a broad consumer base. In order to support market expansion over the projected period, the key market participants are eager to provide new product lines that address the expanding needs of consumers, such as sensitivity and whitening management, decaying teeth prevention, and oral virus infection prevention.

Notable Industry Development-

February 2020 – Albea Group, in partnership with Colgate Palmolive Co. Ltd., has launched a recycled, HDPE material-based toothpaste tube in the U.K. The toothpaste was launched under the Colgate Smile for Good brand in the U.K. and Tom’s of Maine brand in the U.S.