Oman Fitness Service Market is Poised to become a $125.0 Mn industry by 2025. Will it be able to achieve it? : Ken Research
In the Healthcare Quality Index, Oman was ranked 66th in the world. The country’s generous healthcare budget has also contributed to the country’s position in the healthcare index. Customers benefit from the exercise services provided by fitness centers by reducing the incidence of chronic diseases caused by physical inactivity. If a significant proportion of the population affected by lifestyle diseases, visits a fitness center, then the estimated savings in direct health care costs from Oman’s fitness centers will be substantial.
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1. Majority of the people in Oman spend 1-4 hours exercising, Yoga, Walking, Zumba and others to stay fit and healthy
24-55 years, especially the working population invest 5-8 hours/week doing Running, Yoga and Exercises at home to remain fit. Additionally, 25-35 years population invest more than 9 hours/week doing rigorous exercises such as HIIT, Running, Strength Training and Muscle Building to get in shape. Furthermore, 45+ years population in Oman are usually inactive and invest 1-4 hours/week doing Walking, Yoga and Meditation. This increases the need for more fitness related services in the country, which can benefit the population inclined towards fitness.
2. The increasing rate of obesity and disease prevalence in Oman has been expected to boost the personal training market
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In 2017, the National Non-communicable Disease Survey reported that 66 per cent of the population in Oman is overweight and obese. The prevalence of obesity in the sultanate has increased to 23.2 per cent among males and 39.3 per cent among females. Statistics also indicated the increasing incidence of obesity and overweight among children and those in younger age groups. This has given rise to the personal trainer market in Oman, which has a significant impact on health of many people, going for this service.
3. Majority of the Fitness Equipment in Oman are imported from countries such as UAE, Italy and China, which reduces the total cost of manufacturing in the country.
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Majority of the fitness equipment’s in Oman are imported from countries such as UAE, China, USA, Italy and Poland. This reduces the manufacturing cost in the country. Additionally, 5-10% Custom Charges with additional taxes and 5% VAT are levied on Fitness Equipment’s. Moreover, local Manufacturers such as Phoenix Muscat LLC, Al Ansari (Decan Sport) Manufacturers also manufacture fitness equipment’s. Furthermore, distributors present in the country are selling a wide range of fitness equipment’s. Major Distributors include Wellness Oman, Sports Solution Oman, Mudra Sports and others.
4. With an extensive public health service, many hospitals and clinics in Oman provides high standards of medical treatment and wellness services.
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Oman has physical wellness centers equipped with gyms which inspires and assists their clients in healthier lifestyles by promoting, restoring and maintaining the physical well-being of our community. They differ from regular gyms or fitness clubs because the staff is made up of exercise physiologists, physical therapists, or athletic trainers with nationally recognized certification and experience in helping people who are medically challenged. Additionally, all these services are helping to increase the fitness service market in the country, and is contributing towards growth in becoming a $125 million industry.