New SEO Updates Arriving in 2023

Search engine optimization (SEO) is constantly evolving as Google and other search engines periodically roll out new algorithm updates. These changes aim to improve the search experience for users. For SEO practitioners, staying on top of the latest updates is key to success. Here is an overview of the trending blogs new SEO updates expected in 2023.

Google’s Helpful Content Update

In early 2023, Google will expand on their helpful content update first launched in 2021. This update boosts content in search results that provides users with expert advice or thoughtfully researched information.

To align with this update:

Focus on creating in-depth, well-researched content that gives value to readers.
Avoid thin content just optimized for keywords. Prioritize quality over quantity.
Make sure content is expert-driven and adds unique value.
Use E-A-T (expertise, authoritativeness, trustworthiness) best practices for content.

Passage Indexing and Ranking Update

Later in 2023, Google will further incorporate passage-level indexing and ranking. With this update, Google will be able to index and rank specific passages and sections of longer pages more intelligently.

To prepare for this change:

Optimize each section, passage, and element on a page for relevancy and quality.
Improve internal linking to connect related content across pages.
Ensure overall page cohesiveness, but also make key sections modular.
Tag or annotate pages to identify key sections for search engines.

HTTPS Migration Continues

Google will escalate efforts to migrate the web to HTTPS in 2023. Sites not on HTTPS may see declining traffic and rankings.

To align your site:

Transition your site to HTTPS using a TLS certificate.
Redirect all HTTP pages to HTTPS equivalent.
Update internal links to use HTTPS.
Check for mixed content errors and fix any insecure resources.
Request HTTPS versions of any third-party content.

Increased Importance of Site Speed

Site speed will become more crucial in 2023. Slow load times can negatively impact user experience and search rankings.

To improve speed:

Optimize images and media files.
Minify CSS, JavaScript and HTML files.
Compress resources and enable caching.
Defer non-critical JavaScript.
Streamline web fonts and third-party tools.
Upgrade hosting infrastructure as needed.

Summary

Staying updated on the latest SEO algorithm changes can help maintain strong search visibility. Focus on high-quality, expert-driven content while also enhancing technical site factors like speed and HTTPS migration. Consistently monitoring your SEO performance is key to thriving through future search updates.