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NEW QUESTION 37
You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You can go into the ad-set and just change the audience.
- B. You need to build a new ad-set with the different audience.
- C. You need to cancel current ad set and launch a new ad set with the fix.
Answer: C
Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can’t keep your fixed price.
NEW QUESTION 38
You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.
- A. You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
- B. You build a custom audience based on people who’ve visited blog posts related to the product in the past
45 days, and run the 30% discount campaign. - C. You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
- D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
Answer: B,C
Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who’ve interacted recently with your client’s content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who’ve registered but have not finalized the checkout process. This audience is probably your
“low-hanging” fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client’s products, are probably the second best audiences you should reach. These are users who have shown interest in your client’s products and might be interested in making a purchase.
You don’t want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.
NEW QUESTION 39
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Users
- B. Catalogs
- C. Offline event sets
- D. Pixels
- E. Shared audiences
- F. Fan Pages
- G. Properties
- H. Ad Accounts
Answer: B,C,D,E,G
Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
NEW QUESTION 40
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.
- A. Mature
- B. Gambling
- C. Dating
- D. Debatable social issues
- E. Tragedy and conflict
Answer: A,D,E
Explanation:
Explanation
You can prevent your ad from running next to certain types of content on placements by choosing the Exclude Categories option below the Edit Placements section of your Ad Set.
There are five categories:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness, bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
All five categories can be excluded on Audience Network and Instant Articles, but you can only block the categories Mature, Tragedy and Conflict and Debatable Social Issues on In-Stream Video.
NEW QUESTION 41
……
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