Having a good location for business is such an important element for making a great impression on customers and also for marketing techniques because many of them long affect decisions based on the retailer location. Moreover, a good location also leads to the competitor’s advantage because usually in retail mix marketing location is one of the critical techniques and also unique which is not easily copied by any competitor. It is also important that the location of the store is nearest to the customer’s place. While the terminology used here has no quantification, and it cannot be quantified if the store should be located within 1 km or 10 km of the customer, it is always based on the locality in the country and the probability of the retailer.
Important benefits of good retailer location
Convenient for chain supply and distribution management
The availability of retailer location helps the companies to make supply chain and distribution of goods and products manage easily for a particular outlet. This is also cost-effective for organizations and helpful for them when it comes to providing immediate demands of consumers and providing urgent orders to retail outlets will not face any difficulty for doing so.
Reduce transportation costs:
Another benefit of the nearest retailer location is it reduces transport costs because the supply chain and distribution of goods require proper transport to transfer at the outlet. But with the nearest location, they can easily provide goods by walking.
Influence on buying habit customer:
The nearest retail location helps to influence the buying habits of the customers. Customers will always give priority to their brand, but most of the time, customers also prefer to avoid a hassle to get to their store and compromise on other brands as well and visit the nearest retail store. For example, if you are a die heart fan of coca-cola and you want to purchase a bulk of coca-cola but the location of the store where coca-cola is available is 20 blocks away from your house since after some days there is a store which 5 blocks away from your hometown but there is Pepsi available, one day if you want to tired of walking 20 blocks and try Pepsi that is available at a nearest retail store and you get the same taste of coca-cola like Pepsi. You probably start purchasing Pepsi that is convenient for you. So go and check out retailer location database for your favorite brand.
Types of retailer location
These primary retailer location types should be considered on the nature of business.
These are single small outlets of shops that are separated from different writers, and they are positioned near other retailers on the roads on the way to shopping centers. Many of the food and non-food retailers use this type of solitary site. The primary advantage of having a solitary site is that it is away from the competition and provides the services to the customers, which helps the customer to zero down on the product offered by that particular retailer. However, the shortcomings of having a solitary site are the pedestrian traffic will always be so as compared to a shopping center or a convenience store and the visibility will also business along with the huge amount of investment since the site will be solitary.
Unplanned shopping areas:
These are the retailer location that has evolved over a long period of time and have multiple outlets in nearby proximities. The advantages of having unplanned shopping areas are that there is very high pedestrian traffic during working hours and also because of my residential areas. This ensures a constant pull of customers. The disadvantage of having unplanned shopping areas is that there is a threat of shoplifting because of which high security is required. Also, it may cause inconvenience to other customers, and there are high chances of traffic blocking because of the unavailability of parking facilities.