National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’

Millions of Americans forced to shelter at home are tuning in more TV.  But in April many advertisers did not.

Ad dollars allocated to national TV fell by 26.7% in April of this year to $2.7 billion, according to Standard Media Index, a tracker of ad spending, one of the first tangible estimates of how severely the ongoing coronavirus pandemic has affected one of the nation’s most popular mediums.

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