Corporate gifting strategies can do wonders. It can enhance brand recall and make relationships stronger. It helps you stand apart from your competition. But before considering or reaching out to leading corporate gift suppliers in Dubai, it is imperative to consider a few crucial factors. What are these?

Factors to Consider Before Contacting Corporate Gift Suppliers in Dubai

• Define Your Gifting Objective

Ask yourself - What is the purpose of gifting in the given scenario? You should start with this question. You should not start by researching, exploring, or browsing corporate gift suppliers in Dubai. Some of the common reasons for gifting are -

• Is it to retain loyal clients?
• Reward high-performing employees, suppliers, or distributors?
• Create buzz at an event?
• Market and promote some unique brand offering?

Remember, the objective is crucial because it will guide the choice of corporate gifting. The bottom line is - gifts should be relevant, like tech-savvy and quirky, and also unique, like gifts that are gentle towards the planet.

• Know Your Audience

It is crucial to have a thorough knowledge of the personas and characteristics of your audience. That’s because different audiences need different approaches, and a one-size-fits-all strategy will not help serve your purpose. For example, if your audience is typically the middle management in white-collared jobs, you would consider gifting Space VIP Pens or a Sabin Bamboo aluminium alloy speaker. If the audience is young and sporty, camping and picnic or tech accessories may be the best fit.

• Utility Over Novelty

Yes, novel items become the centre of attraction fast, but corporate gifting items should always be focused on utility. Useful items have higher chances of getting used regularly, helping you maximise your brand visibility. In this context, some gifting options are -

• LindaLaptop 15" roll top PU backpack.
• Zendaya Soft polyester eye mask.
• Martha Fast inflatable travel pillow.
• Columbus Executive duffle bag in vegan leather.

These items are all related to travel. Similarly, you can contact the corporate gift suppliers in Dubai to enquire about other popular choices.

• Brand Alignment Matters

In all the chaos of choosing the right gift and an expert corporate gift supplier in Dubai, don’t forget the identity of the brand. For example, if a luxury real estate company gifts standard plastic pens to its audience, the receivers, especially customers, may be highly disappointed. On the contrary, if the company invests in gifts like an Exercise mat in sustainable cork from Exercise Mat, or a Dalton Unisex crewneck sweatshirt, the company could leave lasting impressions on customers. By customising the gifts, the company is sure to stay at the top of their recall.

• Factor in Lead Time

This is another mantra of sticking to the right gift choices. Remember, the better the gift, the more time it might take to reach you. Customised gifts take time. If you order for special packaging or premium sourced gifts it can take time too. This means you need to plan in advance to avoid last-minute compromises.

Focusing on the right corporate gifts is crucial. Consider the factors mentioned here before you start researching and finalising a corporate gift supplier in Dubai.