It is crucial to have a thorough knowledge of the personas and characteristics of your audience. That’s because different audiences need different approaches, and a one-size-fits-all strategy will not help serve your purpose. For example, if your audience is typically the middle management in white-collared jobs, you would consider gifting Space VIP Pens or a Sabin Bamboo aluminium alloy speaker. If the audience is young and sporty, camping and picnic or tech accessories may be the best fit.