Most Relevant Feature Of A CRM Software For Nonprofits

ByPeter Dong

Organizations use CRM systems to keep the customer in good humor, and also to make sure that there is no loss of time and opportunity to interact with the customer and under his or her perspectives that matter for the organization. Statistics show that most companies use some kind of CRM system. Implementation of CRM is done at a strategic level where the thrust is on technologies for managing the relationship with customers and interactions with customers and potential customers. Indeed, this also helps improve profitability. 

Custom CRM Software 

Needless to say, there are several components of CRM software, but this does not mean that every CRM software is identical. To be true; they are not. So, depending on the uniqueness of your business you may need custom CRM software. Custom software is one in which you can have different components that you need and leave out those which you may not need. Even nonprofits may need custom software for their CRM practices.

 Components Of a CRM System 

A CRM system may have the following components:-

  • Human resource management
  • Customer service
  • Sales Force Automation
  • Lead management
  • Marketing
  • Workflow automation
  • Analytics
  • Reporting

Among all these components, some are redundant for nonprofits. So, things like Sales Force integration and automation are redundant for them. Things like customer service, analytics too may be redundant. Yet, things like marketing, analytics, reporting, etc., are not redundant for nonprofits.  

CRM for Nonprofits  

Indeed, there are several similarities between custom CRM software for a profit-seeking company and a nonprofit organization committed to serving society. Nevertheless, a nonprofit also needs money. To that effect, it must organize donations, market its activities for donations, analyze donor habits, manage leads for donations, automate workflow, and more.  

The uniqueness of Custom CRM Software For Nonprofits 

Nonprofits don’t have the luxury of enterprise-grade software for managing all their activities. Yet, they need to manage donations and encourage people to donate. This is why custom CRM software for nonprofits needs to be geared towards contacting potential donors, following up with them, helping them pay digitally, and managing donations.  

Conclusion 

If you are not yet decided about the right CRM software for your nonprofit, you need to make sure that you have set your priorities. Indeed, managing donors, increasing donor base, facilitating donations through digital payment, etc are some of the most important criteria for customizing your CRM software.