Monitoring a Brand on Different Social Media Sites

ByActowiz Solutions

Monitoring-a-Brand-on-Different-Social-Media-Sites

Client

A renowned German automobile manufacturer

Challenge

The client sought a solution to monitor their brand’s presence and sentiment on social media. They desired a streamlined process without the need for involvement in the complexities of web crawling. Additionally, they required a fast setup time, continuous data flow, and the ability to adapt the crawler for any changes in the source websites. The project entailed handling large volumes of data effortlessly while gaining valuable customer sentiments. Cost-effectiveness was a crucial consideration compared to an in-house crawling setup.

Actowiz Solution

Actowiz Solutions offered a comprehensive solution by implementing web crawling techniques tailored to the client’s requirements. The client provided a list of specific data points they wanted to extract from social media sites. Leveraging our web crawling and scraping expertise, we swiftly programmed web crawlers to fetch social media data related to the client’s brand. The setup process was completed within three days, ensuring a steady data flow afterward. The client opted for XML as the data delivery format, and the extracted data was directly uploaded to their designated S3 location.

Benefits

1. Simplified Web Crawling: The client was relieved from the complexities of web crawling, as Actowiz Solutions handled all aspects of data extraction and delivery. This allowed the client to focus on analyzing and utilizing the gathered data.

2. Quick Setup and Continuous Data Flow: The initial setup was accomplished in three days, enabling the client to promptly receive a steady data flow. This ensured they could access social media’s latest brand sentiment information.

3. Monitoring Mechanisms: To address any changes in the source websites, Actowiz Solutions implemented monitoring mechanisms. This facilitated timely modifications to the crawler, ensuring uninterrupted data collection even if the source websites underwent alterations.

4. Handling Large Data Volumes: Actowiz Solutions’ extensive tech stack effortlessly managed large amounts of data. The client benefited from efficient data processing and storage capabilities, ensuring the smooth flow of valuable insights.

5. Deep Customer Sentiments: The client gained valuable insights into customer sentiments regarding their brand through the gathered social media data. This information empowered the client to understand their audience better and make informed decisions.

6. Cost-Effectiveness: The entire process proved more cost-effective than establishing an in-house crawling setup. The client experienced cost savings, and Actowiz Solutions’ ROI calculator could provide a comprehensive comparison to validate the cost-effectiveness further.

Conclusion

Actowiz Solutions’ web crawling solution successfully addressed clients’ need to monitor their brands on social media sites. The client gained deep customer sentiments while benefiting from cost savings by handling the complexities of web crawling, ensuring a quick setup and continuous data flow. The partnership with Actowiz Solutions enabled the client to streamline its brand monitoring process, make data-driven decisions, and stay ahead in the dynamic social media landscape.

sources >> https://www.actowizsolutions.com/case-study-monitoring-a-brand-on-different-social-media-sites.php

tag :  #MonitoringBrandonSocialMediaSites

        #SocialMediaBrandMonitoring

       #SocialMediaWebsiteMonitoring

 

We are the leading web data scraping solution company big-scale public data assembly, driven by innovations and higher business standards.

Actowiz is ISO certified Enterprise Crawling service providing company accredited with international quality certifications like ISO 9001:2015 and ISO/IEC 27001:2013 by IAF and IAS.

Actowiz has created enterprise-grade solutions to empower organizations to deliver the correct information from any platform(Mobile Application or Website) from targetted sources to the right people at the right time.

Our Enterprise Web Crawling enables data extraction based on the user's bespoke requirement in any significant volume. It caters to the need of various industries, i.e., eCommerce, Food Delivery, FMCG, BFSI, Data management (Big Data), Online Travel, Real estate, and more.

It emphasizes transforming unstructured web content into high-quality machine-readable data feeds per user requirement, enabling companies to make proactive data-driven decisions.

In our DAAS (Data As A Service) model, we take care of all the data extraction hurdles starting from the various algorithms to overcome the obstacles of IP Blocking, Captcha Intervention, Automatic Delay in web requests, Headerless Browser, Undetected Selenium, bypassing Browser fingerprinting and collecting data after javascript rendering.