Modernization of Kirana Stores in India
The Indian retail market has seen substantial expansion and transformation in the previous ten years. In 2008-09, the Indian retail market was worth $275.8 billion dollars, but by 2019 it had increased to $700 billion dollars.
In the coming years, India is predicted to become the world’s fourth-largest retail market, and could be worth as much as $1.1 to $1.3 trillion by 2025.
India’s retail landscape is predominantly unorganised, with independent merchants accounting for 88 percent of the total retail sector; it is a nation of shopkeepers.
A total of 13 million Kirana stores and neighbourhood stores make up this unorganised sector, which is also known as the informal segment. These stores play an important part in the Indian retail sector, which accounts for over 11 percent of the country’s GDP and employs approximately 8 percent of the country’s entire workforce.
Despite their difficulties, traditional kirana stores face serious competition from large, highly structured retailers due to the following.
1. Insufficiency of financial resources.
2. Insufficiency of available room for expansion. The cost of purchasing a new space is prohibitively expensive.
3. A scarcity of qualified workers as a result of low wages.
The display of windows in the retail store is lacklustre.
5. The lack of consumer-friendly goods that are provided in organised retail stores. Sixth, the retail store is poorly managed.
Notwithstanding these obstacles, kirana stores continue to exist in India due to their proximity to customers and consumer confidence.
The grounds for kirana stores‘ continued appeal with the Indian populace are as follows:
1. Because the kirana stores are located in the midst of consumers, they are more handy and time-saving for them. One does not have to travel to the market to conduct their daily business.
2. Additionally, because they are located in the neighbourhood, they can address people’s immediate requirements. However, eCommerce platforms levy charges if item prices do not meet the basic criteria. Also things required for things of low value or for purchases of a single or two items in an eCommerce platform are sold at higher price as compared to local shops.
3. The proprietors of kirana stores provide guidance to customers and assist them in choosing the best option.
4. They provide things on credit and even transport goods directly to the buyer’s home or place of business. They accept orders over the phone and also provide consumers with low-value things that are delivered to their homes.
Stores frequent kirana stores because of the relationship marketing strategy, which makes many people buy from them.
Conclusion
Because of the vastness of India’s landscape and the high expense of travel, online grocery delivery is the most convenient option. With a few clicks on your smartphone, you can have your choice grocery delivered to your door in a matter of hours or even a single day, eliminating the need for any unneeded and time-consuming journeys to the supermarket.
As long as you have an Orderhood app on your Android phone, you will be able to complete all of your grocery orders from the comfort of your own home. In theory, you should be able to finish your grocery shopping in your jammies! It is very easy to use.
Orderhood app gives you the privilege of buying anything from your neighborhood store using a systematic process. It is now easy to find a suitable neighbourhood store of your choice and have products delivered to your home in a matter of a few minutes. Since, it gives a similar experience of buying products online. Online neighbourhood shopping is rapidly growing in India mainly due to COVID-19 pandemic outbreak. Also, the convenience that people enjoy at affordable prices.