Mobile Business Intelligence Market Outlook, Major Players, Industry Analysis and Forecasts to 2028

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IMARC Group has recently released a new research study “Mobile Business Intelligence Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

What are the growth prospects of Mobile Business Intelligence Market?

The global mobile business intelligence market size reached US$ 11.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach a value of US$ 34.2 Billion on by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.

Covid-19 Impact:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

What is the mobile business intelligence?

Mobile business intelligence (MBI) refers to the ability to offer business and data analytics services using mobile or portable devices to remote users. It enables users to use the same or comparable features and processes as a desktop-based software solution with limited computing capacity and built-in messaging functionality. Most MBI products are equipped with advanced functions to facilitate mobile communication, enabling the instant transfer of photos, voice, or videos. They enable executive engagement and increase the value of collaboration during data analysis. Currently, MBI finds extensive applications in the banking, financial services and insurance (BFSI), IT and telecommunications, healthcare, retail, government, and manufacturing industries across the globe.

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What are the key factors driving the global mobile business intelligence market?

The global mobile business intelligence market is primarily driven by the increasing demand for big data analytics to make crucial business decisions quickly. Moreover, the ongoing development of technology and the increasing bring your own device (BYOD) trend in enterprises are positively influencing the market growth. Additionally, the rising public and private sector investments in the employment of MBIs is another major growth-inducing factor. Furthermore, the widespread adoption of the internet of things (IoT), which enables mobile devices to exchange data over cloud-based networks and software platforms, has catalyzed market growth. Other factors, including the rising sales of mobile phones and wearable devices, rapid automation in the banking sector, and the expanding e-commerce platforms, are also anticipated to drive the market further.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.) and Zoho Corporation Private Limited.

Report Segmentation:

The report has been segmented the market into following categories:

Breakup by Solution:

  • Software
  • Service

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

Breakup by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises 

Breakup by Application:

  • Fraud and Security Management
  • Sales and Marketing Management (Customer Engagement and Analysis)
  • Predictive Asset Maintenance
  • Risk and Compliance Management
  • Supply Chain Management and Operations
  • Others

Breakup by End User Vertical:

  • BFSI
  • IT and Telecommunications
  • Healthcare
  • Retail
  • Government
  • Manufacturing
  • Others

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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