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NEW QUESTION 24
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- C. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Answer: A
NEW QUESTION 25
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Subscribers can be maintained at the Business Unit level.
- B. User roles can be customized to allow or deny specific permissions.
- C. Email sends can be separated into Tracking folders for each brand.
- D. Brands can set their own physical address and SAP.
Answer: A,D
NEW QUESTION 26
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. AMPscript
- B. SQL
- C. HTML
- D. SSJS
Answer: D
NEW QUESTION 27
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Answer: C
NEW QUESTION 28
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