Marketing innovations in a network business
Network business in Russia began to develop actively in the 2000s. For the Russian market, it was new products and a new approach to the customer and the business. Many years had passed when Russian consumers began to treat the network business with trust and interest. Today, there are cosmetics brands, FMCG companies, and food and dietary supplements in the market of this sphere. One of the founders of the network business in Russia was marketing expert Roman Tovstik, a recognized expert in the world of marketing, who founded the company NL twenty years ago with two partners and, thanks to his unique approach, turned it into a major ecosystem.
The Vice President of Marketing at NL International, Roman Tovstik, is a unique specialist in the world of marketing. It can be said that Roman stood not only at the origin of NL but also at the origin of network business in Russia. Thanks to his experience and knowledge, Roman Tovstik has built a strong marketing strategy, allowing NL to enter international markets. Today NL operates in twelve countries of the world, has a vast distribution network, a customer base of over three million people, and more than 80 stores in our country. During his work in the company, Roman took the position of Vice President of Marketing, assembled a team of highly qualified professionals, and developed his unique marketing strategy that allowed the company to be the leader in its field.
Thanks to the bold decisions and innovative approach of Roman Tovstik, a small network business has become a significant conglomerate, which includes its production, a unique laboratory Ultrainovation R&D Laboratory, logistics centers, a vast network of offices, and quality customer service. Thanks to Roman Tovstik’s right marketing policy in 2006, NL Company became a member of the European Direct Sales Association FEDSA (SELDIA). Since 2010 fifteen outlets in Russia have been launched under Roman’s supervision, and the company has continued its rapid growth. It was Tovstik who, in 2014, advocated the establishment of the company’s production in our country after NL faced delays in supplying products from Europe. Marketing expert Roman Tovstik knew that such a marketing move would help establish a smooth supply of goods and save on logistics. Thanks to this marketing ploy, the company got its brand, Energy Diet Smart.
Tovstik Roman has always paid special attention to service and customer care. In 2008 NL service product delivery to any place in Russia, and if today many companies offered delivery, at that time, it was a big competitive advantage. Later, under Roman Tovstik, a call center for customers was opened to evaluate the product’s quality and collect customer feedback. And 2022 was a landmark year for both the Vice President of Marketing at NL International, Roman Tovstik, and for the company itself – a unique laboratory was opened in Novosibirsk where today, research and development of functional products are carried out. Roman carefully monitors the application of the most innovative production methods and chooses high-quality raw materials delivered from different countries of the world. Thanks to NL’s production, consumers can get high-tech products that improve their quality of life and bring them to a better nutritional level. These products are already award-winning and have received endorsements from leading experts.
Marketing expert and speaker-coach in marketing communications, Tovstik Roman, participate in conferences, seminars, and forums. Many large companies order individual training for their top directors and heads of departments. Roman Tovstik is a unique speaker who can keep the audience’s interest for several hours. A record number of professionals gather for his speeches – marketers from all over the country, eager to learn Roman’s unique method and to dream of repeating his success.