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NEW QUESTION 36
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

  • A. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
  • B. IP ramp-up is important to establish a positive sender reputation.
  • C. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
  • D. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

Answer: B,D

 

NEW QUESTION 37
Subscribers are collected on a customer’s website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

  • A. Engagement metrics will be passed into Marketing Cloud.
  • B. They will need to integrate with the Marketing Cloud SOAP API.
  • C. The third-party send list should be pulled from the CMS.
  • D. Unsubscribes should be synchronized between senders.

Answer: B

Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement “Unsubscribes should be synchronized between senders” as well as “Engagement metrics will be passed into Marketing Cloud. “

 

NEW QUESTION 38
ABC Company has scenario of a journey for “post-purchasing communication”.
Which re-entry setting is correct?

  • A. no re-entry
  • B. re-entry after time
  • C. re-entry only after exiting
  • D. re-entry anytime

Answer: C

 

NEW QUESTION 39
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)

  • A. How are subscribers identified in your web analytics?
  • B. How long after the behavior occurs will a subscriber need to enter a journey?
  • C. Should customers exit the journey when the goal is met?
  • D. Should a single customer exist in multiple journeys at the same time?
  • E. How many messages should be included in each journey?

Answer: A,B,D

 

NEW QUESTION 40
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

  • A. Data Capture
  • B. Text Response
  • C. Outbound
  • D. Info Capture

Answer: B,D

 

NEW QUESTION 41
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