Major Factors That Determine the Value of Your Links
How does Google determine the value of a website to rank it? It requires a great network of links and to create good network links requires time and research. However, you need to put quality links before quantity. Most SEO marketers and experts know that backlinks affect search engine ranking. But very few are aware of the factors that can impact a website’s ranking.
Backlinks are something that every link builder searches for as it offers value to the website. It is not as hard to get the backlinks if you know the proper way. You need to understand the link’s value to decide which one will provide a valuable result. While the quantity of links matters but quality links are top-notch, and Houston SEO service will give you that quality backlink. There is no need to invest your time and money in getting useless backlinks. This article is all about spotting top-notch links and determining the major factors that value the links.
Domain Authority
Domain authority (DA) is a huge and popular factor in rankings that helps to boost backlinks. It predicts that well a domain will rank on SERP. The domain authority can be of any value from 0-100, and the higher you score, the higher the possibility of ranking position.
The metrics are mostly calculated using the number of backlinks and or the root domain linking you have. Therefore, getting a link from a high DA website is more valuable and enables you to rank higher. Boosting your domain authority can be tricky sometimes, which is why you need to take help from a professional company like an SEO company in Houston for increasing your DA.
There are numerous reasons why anyone would link to domains with authority over specific topics, as it is the best predictor of how a link will perform. Pages or websites that are having authorized sites have a greater probability that links to the page will be seen by people, engage them, and be clicked or have similar effects.
Do-follow and no-follow
Do follow and no follow are tags that are used to control the amount of link equity pass on to other web pages. Do follow backlinks pass full equity while no-follow link does not pass. You should target do-follow backlinks even though no-follow links are helpful and know how you can get those backlinks and why your business needs it. By default, all the hyperlinks are do-follow. Seo services in Houston help you target the do-follow backlinks which affect your site rankings.
A no-follow link is used to instruct search engine bots that hyperlinks should not affect the link target’s ranking in the search index. Setting the link at the bottom of the page no-follow link has the least impact; to make it carry some impact, place it at the top of the page.
Anchor text
Anchor text is essential in determining the value of the link. It is a text used to link to a website, which influences the ranking. The blue-underlined anchor text is the most common type as it is the web standard. They are the clickable words containing hyperlinks that connect one article to the other; it can be on the same website or another related one. Anchor text gives you an idea of what it is about before you even click on it.
The content surrounding the link should be relevant to the topic to help search engines rank your page properly. Search engines use anchor text to tell what the site is about and what type of keywords it should rank for. Texas SEO service helps you place your anchor texts strategically, especially while writing guest posts, which help you rank higher effortlessly. Also, make sure that anchor texts are relevant to avoid being spam.
Page rank
Page rank is an algorithm that measures the quality of links leading to your pages to help determine their value. It looks at backlinks as a vote, which means if you have many backlinks, your site is trusted and hence in your niche, making you an authority.
So if you get backlinks from websites with a higher page rank, it will provide you the most value. Also, by doing that, it shows Google that you are an authoritative site, and thus it will increase your page rank score. Houston SEO service will help you get backlinks from trustworthy sites with internal linking for better and effective results.
Conclusion:
Link building is about looking for opportunities that help the website gain more authority to appear on the first page of search engines. Houston SEO service will help you increase your SERP and get backlinks from sites that will provide useful links to reach your goal. By paying attention to these factors of link building, you will surely get healthy backlinks.
