Local SEO Training – How to Optimize Your Local SEO Successfully

BySophia Ross

Do you need Local SEO training? It is important for small business owners to understand how the Local SEO movement is affecting their business. If you are not on the Internet, you may not know that many local businesses have been impacted by the Local SEO movement. Your business may be able to benefit from the following:

  • Analyzing your competition. Training in Google Analytics allows you to see what you are losing in local searches by setting a break down by country, region, and even zip code. You can then implement methods of increasing your visibility on the main street. Google’s free video training on Local SEO will help you understand how your competitors are using keywords, videos, images, and more to get the results you want.
  • Analyzing customer reviews. Google’s video training series on Local SEO will show you how to get customer reviews so that you can improve your local search rankings. In your review, you can address how you can increase traffic to your website and use social media tools like Facebook and Twitter to gain a presence in the social networking community. These courses also go into more detail on how to optimize your website. With the right course, you can learn how to write killer content that will bring you fast results in local search results.
  • Optimizing your landing page. The landing page is where your customers first see you. Using video training, you can show how to optimize your landing page so that you get customer reviews and improve your on-page optimization. You can also get customer reviews by tapping into a series of polls and surveys hosted by Google. This first page will also include information about you and where you are located.
  •  Using Google Places. This is another great feature of this Google local business training course. You can take advantage of the multiple placements that Google has for your business in the local section of its website and gain more exposure.
  • Local SEO training courses are a great way to get the most out of Google’s website features. When you take advantage of all the features and resources that are available, you can increase your visibility and improve conversions. This type of training course is a must for anyone who is working in or around the internet. If you do not have access to this kind of training, then you should definitely consider hiring one. You will see results very quickly.