Lights, Camera, VOX: The Reigning Giant of UAE’s Cinema Market : Ken Research
VOX Cinemas is one of the leading cinema chains in the UAE and the wider Middle East region, operated by Majid Al Futtaim, a leading shopping mall and leisure company.
STORY OUTLINE
Impressive Cinema Presence: VOX Cinemas operates numerous locations in the UAE, with 11 cinemas in Dubai, 5 in Abu Dhabi, and a total of 28 cinemas in Dubai City.
Technological Advancements: VOX Cinemas leads in technological breakthroughs, incorporating cutting-edge features like laser projection, Dolby Atmos sound, IMAX, and 4DX experiences, enriching the movie-watching experience.
Dominant Player: As the largest and fastest-growing exhibitor in the Middle East, VOX Cinemas dominates the UAE’s cinema scene, staying ahead of competitors like Novo and Star Cinema.
Expansion Plans: VOX Cinemas is geared towards growth, with plans to invest Dhs ~2 bn in developing 600 screens in Saudi Arabia by 2023, demonstrating its commitment to regional expansion.
Focus on Local Content: Part of their strategy includes producing 25 Arabic movies in the next five years, aiming to cater to the preferences of the local audience and contribute to the growth of Arabic cinema.
VOX Cinemas operates numerous cinema locations in the UAE, offering a wide range of movie screening options to audiences. VOX Cinemas, the largest and fastest-growing exhibitor in the Middle East, boasts an impressive network of 57 locations with a total of 573 screens across the region. In the UAE alone, they operate 237 screens, and their reach extends to Lebanon, Oman, Bahrain, Egypt, Saudi Arabia, and Kuwait with a strong presence of 15, 63, 30, 44, 149, and 17 screens, respectively.
- VOX Cinema: Revolutionizing Fun with Technological Breakthroughs
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VOX Cinemas has been at the forefront of technological advancement in the cinema industry, continually enhancing the movie-watching experience for its audiences. Some notable technological advancements implemented by VOX Cinemas include:
- Laser Projection: VOX Cinemas has adopted cutting-edge laser projection technology, providing viewers with superior image quality, vibrant colors, and enhanced clarity on the big screen.
- Dolby Atmos Sound System: The cinemas are equipped with Dolby Atmos, an advanced audio technology that delivers immersive, three-dimensional sound, enveloping the audience from all directions.
- IMAX and 4DX Experiences: VOX Cinemas offers IMAX and 4DX screenings, providing viewers with larger-than-life visuals and motion seats that move in sync with the on-screen action, creating an interactive and engaging cinematic experience.
- Box Office Royalty: VOX Dominates UAE’s Cinema Scene
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Vox stands as the front-runner in the UAE Movie Cinema Market, facing competition from challengers like Novo and Star Cinema. Vox is a Leader due to strong vision with plans of investment and strong ability to execute. Reel Cinema is a Visionary since it has plans to expand.
VOX Cinemas boasts the most extensive cinema presence in the UAE, with 11 locations in Dubai and 5 in Abu Dhabi. Out of the 69 cinemas, an impressive 28 are situated within Dubai City.
- Game-Changing Strategies: How to Dominate and Be the Best
VOX Cinemas excels by customizing each cinema location to match the local market and customer preferences. With a diverse array of experiences, including luxury concepts, THEATRE, and GOLD, they also feature the signature MAX concept, offering mega-screens and Dolby Atmos surround sound for the ultimate blockbuster experience.
VOX Cinemas aims to invest Dhs 1.96 bn in developing 600 screens across Saudi Arabia by 2023. As part of its strategy, VOX Cinemas plans to produce 25 Arabic movies within the next five years.
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In conclusion, VOX Cinemas stands as a pioneering force in the entertainment industry, revolutionizing the movie-watching experience with its state-of-the-art technology and diverse cinema offerings. With a strong presence in the UAE and ambitious expansion plans across the Middle East, VOX continues to lead with innovative strategies, solidifying its position as a game-changer in the region’s cinema market.
